Equativ

Published Modified

  • Video
  • CTV
  • Video

Equativ Programmatic CTV & OLV In-stream Video ad specs

Equativ Programmatic CTV & OLV In-stream Video ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 10240 MB per file, 15–30 seconds long, delivered as MP4 or MOV. They run in the Equativ programmatic offering (DSP deals, formerly Sharethrough) · CTV and in-stream online video placement on Equativ.

  • 1920×1080 px
  • 16:9
  • 10 GB
  • 30 s
Test a creative

Visual

Dimensions
1920 × 1080 px
Aspect ratios
16:9
Max file size
10 GB
File types
MP4, MOV

Video & audio

Max duration
30 s
Min duration
15 s

Notes & source

  • Exactly 15 or 30 seconds: a VAST tag whose duration is even slightly off (e.g. 14.5 s), or that returns more than one duration, will not win bids
  • At least one MediaFile in the VAST tag must be 1920×1080 or 1280×720 with a bitrate between 10,000 and 30,000 kbps
  • VAST 2.0, 3.0 or 4.0
  • VPAID and MRAID are not supported
  • At most three layers (two VAST wrappers around the inline VAST)
  • One wrapper is best for enhancements
  • For the programmatic offering bought through DSP deals and the open exchange (Sharethrough’s help centre)
  • The managed-services CTV spec is separate
  • 10 GB read as 10,240 MB

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What size are Equativ Programmatic CTV & OLV In-stream Video ads?

Equativ Programmatic CTV & OLV In-stream Video creatives are 1920×1080 pixels.

What is the maximum file size for Equativ Programmatic CTV & OLV In-stream Video?

Files for Equativ Programmatic CTV & OLV In-stream Video can be up to 10 GB.

Which file formats does Equativ Programmatic CTV & OLV In-stream Video accept?

Equativ Programmatic CTV & OLV In-stream Video accepts MP4 and MOV files.

How long can Equativ Programmatic CTV & OLV In-stream Video ads be?

Equativ Programmatic CTV & OLV In-stream Video ads must be exactly 15 or 30 seconds long.

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