Google Ads

Published Modified

  • Image
  • Display

Google Ads DV360 Native — Square Image ad specs

DV360 Native — Square Image ads are square 1:1 still images, at least 627×627 px, up to 1.2 MB per file, delivered as JPG or PNG. They run on Display & Video 360 (native (display line items)).

  • min 627×627 px
  • 1:1
  • 1.2 MB
Test a creative

Visual

Minimum size
627 × 627 px
Aspect ratios
1:1
Max file size
1.2 MB
File types
JPG, PNG

Copy limits

CTA
15 chars
Text
90 chars
Headline
25 chars
Long text
150 chars
Caption URL
30 chars
Long headline
50 chars
Advertiser name
25 chars

Notes & source

  • Optional, but required for Programmatic Guaranteed deals
  • Uploading it generates a second creative
  • Still images only: animation isn't supported, and keep text in the image minimal
  • File names must be ASCII and 50 characters or less
  • Character limits are for single-byte characters
  • Halve them for Chinese, Japanese or Korean
  • At least one headline and one body text are required
  • The long versions appear only in some layouts

Official source · checked not yet

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