Google Ads

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  • Text
  • Display

Google Ads DV360 Optimized — Text Assets ad specs

DV360 Optimized — Text Assets ads are text creatives. They run on Display & Video 360 (optimized creatives). Copy is capped at 30-character headline, 90-character text, and 90-character long headline.

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    Copy limits

    CTA
    15 chars
    Text
    90 chars
    Headline
    30 chars
    Display URL
    30 chars
    Long headline
    90 chars
    Advertiser name
    25 chars

    Notes & source

    • 1–5 short headlines and 1–5 body texts
    • Vary the messages
    • The display URL must match the landing page domain, include a suffix such as .com and have no spaces or special characters
    • Asset names over 25 characters may be truncated in reporting

    Official source · checked not yet

    Related formats