What are the copy limits for Google Ads Responsive Search Ad?

Google Ads Responsive Search Ad copy is limited to 30-character headlines and 90-character body text.

What is the Google Ads Responsive Search Ad ad format?

Google Ads Responsive Search Ad is a text ad format that runs in the Search placement on Google Ads. This page documents its full creative requirements, sourced from Google Ads's official ad documentation.

Where does Google Ads Responsive Search Ad appear on Google Ads?

Google Ads Responsive Search Ad ads appear in the Search placement on Google Ads.

How does Google Ads Responsive Search Ad compare to other Google Ads ad formats?

Google Ads Responsive Search Ad differs from other Google Ads placements in its dimensions. Compare side-by-side from the Google Ads publisher page on All Ad Specs.

Where can I find the official Google Ads Responsive Search Ad documentation?

The official source for Google Ads Responsive Search Ad requirements is https://support.google.com/google-ads/answer/7684791, linked from this page.

Are these Google Ads Responsive Search Ad specs kept up to date?

Yes — every spec entry references Google Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Google Ads placements?

Often partially — many Google Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Google Ads Responsive Search Ad ad specs

Google Ads Responsive Search Ad ads are text creatives. They run in the Search placement on Google Ads. Copy is capped at 30-character headlines and 90-character body text, so write tight and front-load the value. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Google Ads's ad manager.

Headline limit: 30 chars
Body text limit: 90 chars
Orientation: Any

Visual specifications

Orientation	any

Copy limits

Headline	30 chars
Primary text	90 chars

Notes & source

Up to 15 headlines × 30 chars (up to 4 shown) and 4 descriptions × 90 chars (up to 2 shown) per impression.

Official source: https://support.google.com/google-ads/answer/7684791

Frequently asked questions

What are the copy limits for Google Ads Responsive Search Ad?: Google Ads Responsive Search Ad copy is limited to 30-character headlines and 90-character body text.
What is the Google Ads Responsive Search Ad ad format?: Google Ads Responsive Search Ad is a text ad format that runs in the Search placement on Google Ads. This page documents its full creative requirements, sourced from Google Ads's official ad documentation.
Where does Google Ads Responsive Search Ad appear on Google Ads?: Google Ads Responsive Search Ad ads appear in the Search placement on Google Ads.
How does Google Ads Responsive Search Ad compare to other Google Ads ad formats?: Google Ads Responsive Search Ad differs from other Google Ads placements in its dimensions. Compare side-by-side from the Google Ads publisher page on All Ad Specs.
Where can I find the official Google Ads Responsive Search Ad documentation?: The official source for Google Ads Responsive Search Ad requirements is https://support.google.com/google-ads/answer/7684791, linked from this page.
Are these Google Ads Responsive Search Ad specs kept up to date?: Yes — every spec entry references Google Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Google Ads placements?: Often partially — many Google Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.