Google Ads

Published Modified

  • Image
  • Display

Google Ads Waze Promoted Places (Performance Max) ad specs

Google Ads Waze Promoted Places (Performance Max) ads are still images. They run in the Waze navigation app · branded square pin on the driver's route, served by Performance Max for store goals placement on Google Ads.

    Test a creative

    Notes & source

    • Waze ads are bought in Google Ads: Performance Max campaigns for store goals include Promoted Places on Waze
    • The ad is a branded square pin on the driver's route
    • Tapping it shows location and directions
    • Available in select markets (including the US, UK, most of Europe, Canada and Australia) when bidding on Store Visits, Store Sales or Local Actions (Directions)
    • Google publishes no Waze-specific upload sizes
    • The pin is built from the campaign's assets
    • The standalone Waze Ads platform (Pins, Search, Zero-Speed Takeovers, Arrows) ended on 31 August 2023

    Official source · checked not yet

    Frequently asked questions

    How do I buy ads on Waze?

    Through Google Ads: Performance Max campaigns for store goals include Promoted Places on Waze. The standalone Waze Ads platform ended on 31 August 2023.

    What does a Waze Promoted Place look like?

    A branded square pin on the driver's route. Tapping it shows the business location and directions.

    Which bidding unlocks Waze placements?

    Performance Max for store goals campaigns bidding on Store Visits, Store Sales or Local Actions (Directions).

    Are there Waze-specific creative sizes?

    Google publishes none for Promoted Places. The pin is built from the campaign's Performance Max assets.

    Related formats