IAB Standards Standard Audio Ad ads are audio files, up to 5 MB per file, up to 30 seconds long, delivered as MP3, AAC, or OGG. They run in the In-stream (music / podcast) placement on IAB Standards. Master audio at AAC, 192 kbps, and -16 LUFS loudness for consistent loudness.
| Orientation | any |
|---|---|
| Max file size | 5 MB |
| File types | MP3, AAC, OGG |
| Max duration | 30 sec |
|---|---|
| Audio codec | AAC |
| Audio channels | stereo (2) |
| Audio bitrate | 192 kbps |
| Sample rate | 44100 Hz |
| Bit depth | 16-bit |
| Loudness | -16 LUFS |
| Peak level | -1 dBFS |
| Dimensions | 300 × 250 px |
|---|---|
| File types | JPG, PNG, GIF |
DAAST/VAST-compliant audio ad unit for streaming music and podcast environments. :30 master length. A :15 cut is available as a separate spec entry. Must include a companion display banner (300×250). Loudness normalized to −16 LUFS per IAB Audio Ad guidelines.
Official source: https://www.iab.com/guidelines/getting-audio-podcasting-on-the-media-plan/