IAB Standards Standard Audio Ad — :15 ad specs

IAB Standards Standard Audio Ad — :15 ads are audio files, up to 5 MB per file, up to 15 seconds long, delivered as MP3, AAC, or OGG. They run in the In-stream (music / podcast) placement on IAB Standards. Master audio at AAC, 192 kbps, and -16 LUFS loudness for consistent loudness.

Visual specifications

Orientationany
Max file size5 MB
File typesMP3, AAC, OGG

Video & audio

Max duration15 sec
Audio codecAAC
Audio channelsstereo (2)
Audio bitrate192 kbps
Sample rate44100 Hz
Bit depth16-bit
Loudness-16 LUFS
Peak level-1 dBFS

Companion banner

Dimensions300 × 250 px
File typesJPG, PNG, GIF

Notes & source

:15-second length. Same delivery spec as the :30 master: DAAST/VAST-compliant, AAC stereo @ 192 kbps / 44.1 kHz. Must include a companion display banner (300×250). Loudness normalized to −16 LUFS per IAB Audio Ad guidelines.

Official source: https://www.iab.com/guidelines/getting-audio-podcasting-on-the-media-plan/

Frequently asked questions

What is the maximum file size for IAB Standards Standard Audio Ad — :15?
Files for IAB Standards Standard Audio Ad — :15 can be up to 5 MB.
How long can a IAB Standards Standard Audio Ad — :15 audio file be?
IAB Standards Standard Audio Ad — :15 audio can run up to 15 seconds.
Which file formats does IAB Standards Standard Audio Ad — :15 accept?
IAB Standards Standard Audio Ad — :15 accepts MP3, AAC, and OGG files.
What codec should IAB Standards Standard Audio Ad — :15 ads use?
Encode IAB Standards Standard Audio Ad — :15 with AAC.
What companion banner is required for IAB Standards Standard Audio Ad — :15?
IAB Standards Standard Audio Ad — :15 requires a companion display banner at 300×250 pixels, delivered as JPG, PNG, or GIF.
What is the IAB Standards Standard Audio Ad — :15 ad format?
IAB Standards Standard Audio Ad — :15 is a audio ad format that runs in the In-stream (music / podcast) placement on IAB Standards. This page documents its full creative requirements, sourced from IAB Standards's official ad documentation.
Where does IAB Standards Standard Audio Ad — :15 appear on IAB Standards?
IAB Standards Standard Audio Ad — :15 ads appear in the In-stream (music / podcast) placement on IAB Standards.
How does IAB Standards Standard Audio Ad — :15 compare to other IAB Standards ad formats?
IAB Standards Standard Audio Ad — :15 differs from other IAB Standards placements in its dimensions, its 15-second duration limit, and a 5MB file ceiling. Compare side-by-side from the IAB Standards publisher page on All Ad Specs.