LinkedIn

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  • Text
  • Social

LinkedIn Conversation Ad ad specs

LinkedIn Conversation Ad ads are text creatives, up to 2 MB per file, delivered as JPG or PNG. They run in the LinkedIn Messaging inbox · Sponsored Messaging placement on LinkedIn. Copy is capped at 8000-character text, 25-character cta, and 20000-character custom footer.

  • 2 MB
Test a creative

Visual

Max file size
2 MB
File types
JPG, PNG

Copy limits

CTA
25 chars
Text
8 000 chars
Custom footer
20 000 chars

Notes & source

  • A choose-your-own-path message with up to 5 call-to-action buttons
  • The sender image is the designated sender’s LinkedIn profile photo
  • The optional 300 × 250 banner shows on desktop only
  • File type and size limits apply to that banner
  • Ad name (optional) up to 255 characters

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What is the maximum file size for LinkedIn Conversation Ad?

Files for LinkedIn Conversation Ad can be up to 2 MB.

Which file formats does LinkedIn Conversation Ad accept?

LinkedIn Conversation Ad accepts JPG and PNG files.

Related formats