LinkedIn

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LinkedIn Lead Gen Form ad specs

LinkedIn Lead Gen Form ads are text creatives. They run in the Sponsored Content and Conversation Ads · pre-filled form placement on LinkedIn. Copy is capped at 20-character cta, 256-character form name, and 60-character offer headline.

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    Copy limits

    CTA
    20 chars
    Form name
    256 chars
    Offer detail
    160 chars
    Offer headline
    60 chars
    Privacy policy
    2 000 chars
    Custom question
    100 chars
    Landing page URL
    2 000 chars
    Confirmation message
    300 chars

    Notes & source

    • A form pre-filled from the member’s LinkedIn profile (contact, work, company, education and demographic fields), attached to an ad
    • Up to 12 fields (3-4 recommended), including up to 3 optional custom questions of up to 100 characters

    Official source · checked not yet

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