LinkedIn Sponsored Content — Video ad specs

LinkedIn Sponsored Content — Video ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 500 MB per file, up to 1800 seconds long, delivered as MP4. They run in the Feed placement on LinkedIn. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9, 1:1, 9:16
Orientationlandscape
Max file size500 MB
File typesMP4

Video & audio

Max duration1800 sec
Video codecH.264
Frame rate30 fps
Video bitrate30000 kbps
Audio codecAAC
Audio channelsstereo (2)
Audio bitrate64 kbps

Copy limits

Headline70 chars
Primary text150 chars

Notes & source

15–30s recommended. Files up to 30 minutes accepted.

Official source: https://www.linkedin.com/help/lms/answer/a426087

Frequently asked questions

What size are LinkedIn Sponsored Content — Video ads?
LinkedIn Sponsored Content — Video ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does LinkedIn Sponsored Content — Video use?
LinkedIn Sponsored Content — Video supports 16:9, 1:1, and 9:16 aspect ratios.
What is the maximum file size for LinkedIn Sponsored Content — Video?
Files for LinkedIn Sponsored Content — Video can be up to 500 MB.
How long can a LinkedIn Sponsored Content — Video video be?
LinkedIn Sponsored Content — Video videos can run up to 1800 seconds.
Which file formats does LinkedIn Sponsored Content — Video accept?
LinkedIn Sponsored Content — Video accepts MP4 files.
What codec should LinkedIn Sponsored Content — Video ads use?
Encode LinkedIn Sponsored Content — Video with H.264 and AAC at 30 fps.
What are the copy limits for LinkedIn Sponsored Content — Video?
LinkedIn Sponsored Content — Video copy is limited to 70-character headlines and 150-character body text.
Where does LinkedIn Sponsored Content — Video appear on LinkedIn?
LinkedIn Sponsored Content — Video ads appear in the Feed placement on LinkedIn.