What size are Amazon Ads Alexa Home Screen ads?

Amazon Ads Alexa Home Screen ads are 1920×1080 pixels with an aspect ratio of 16:9.

What aspect ratio does Amazon Ads Alexa Home Screen use?

Amazon Ads Alexa Home Screen supports 16:9 aspect ratio.

What is the maximum file size for Amazon Ads Alexa Home Screen?

Files for Amazon Ads Alexa Home Screen can be up to 5 MB.

Which file formats does Amazon Ads Alexa Home Screen accept?

Amazon Ads Alexa Home Screen accepts JPG and PNG files.

What are the copy limits for Amazon Ads Alexa Home Screen?

Amazon Ads Alexa Home Screen copy is limited to 50-character headlines.

What is the Amazon Ads Alexa Home Screen ad format?

Amazon Ads Alexa Home Screen is a image ad format that runs in the Echo Show Home Screen placement on Amazon Ads. This page documents its full creative requirements, sourced from Amazon Ads's official ad documentation.

Where does Amazon Ads Alexa Home Screen appear on Amazon Ads?

Amazon Ads Alexa Home Screen ads appear in the Echo Show Home Screen placement on Amazon Ads.

How does Amazon Ads Alexa Home Screen compare to other Amazon Ads ad formats?

Amazon Ads Alexa Home Screen differs from other Amazon Ads placements in its 1920×1080px canvas, and a 5MB file ceiling. Compare side-by-side from the Amazon Ads publisher page on All Ad Specs.

Amazon Ads Alexa Home Screen ad specs

Amazon Ads Alexa Home Screen ads are horizontal 16:9 still images, measured at 1920×1080 px, up to 5 MB per file, delivered as JPG or PNG. They run in the Echo Show Home Screen placement on Amazon Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Amazon Ads's ad manager.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 5 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	5 MB
File types	JPG, PNG

Copy limits

Headline	50 chars

Notes & source

Component-based ad on Echo Show. Image 1920×1080 required (1080×1080 square optional, recommended). Logo 400×400+ (1:1) PNG ≤1 MB. Brand name ≤25 chars; headline ≤50 chars. Click-to-Video campaigns require an additional video (≤60s recommended).

Official source: https://advertising.amazon.com/resources/ad-specs/alexa-display-ads/home-screen

Frequently asked questions

What size are Amazon Ads Alexa Home Screen ads?: Amazon Ads Alexa Home Screen ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Amazon Ads Alexa Home Screen use?: Amazon Ads Alexa Home Screen supports 16:9 aspect ratio.
What is the maximum file size for Amazon Ads Alexa Home Screen?: Files for Amazon Ads Alexa Home Screen can be up to 5 MB.
Which file formats does Amazon Ads Alexa Home Screen accept?: Amazon Ads Alexa Home Screen accepts JPG and PNG files.
What are the copy limits for Amazon Ads Alexa Home Screen?: Amazon Ads Alexa Home Screen copy is limited to 50-character headlines.
What is the Amazon Ads Alexa Home Screen ad format?: Amazon Ads Alexa Home Screen is a image ad format that runs in the Echo Show Home Screen placement on Amazon Ads. This page documents its full creative requirements, sourced from Amazon Ads's official ad documentation.
Where does Amazon Ads Alexa Home Screen appear on Amazon Ads?: Amazon Ads Alexa Home Screen ads appear in the Echo Show Home Screen placement on Amazon Ads.
How does Amazon Ads Alexa Home Screen compare to other Amazon Ads ad formats?: Amazon Ads Alexa Home Screen differs from other Amazon Ads placements in its 1920×1080px canvas, and a 5MB file ceiling. Compare side-by-side from the Amazon Ads publisher page on All Ad Specs.