What size are Amazon Ads Alexa Home Screen ads?

Amazon Ads Alexa Home Screen ads are 1920×1080 pixels with an aspect ratio of 16:9.

What aspect ratio does Amazon Ads Alexa Home Screen use?

Amazon Ads Alexa Home Screen supports 16:9 aspect ratio.

What is the maximum file size for Amazon Ads Alexa Home Screen?

Files for Amazon Ads Alexa Home Screen can be up to 5 MB.

Which file formats does Amazon Ads Alexa Home Screen accept?

Amazon Ads Alexa Home Screen accepts JPG and PNG files.

What are the copy limits for Amazon Ads Alexa Home Screen?

Amazon Ads Alexa Home Screen copy is limited to 50-character headlines.

Where does Amazon Ads Alexa Home Screen appear on Amazon Ads?

Amazon Ads Alexa Home Screen ads appear in the Echo Show Home Screen placement on Amazon Ads.

Where can I find the official Amazon Ads Alexa Home Screen documentation?

The official source for Amazon Ads Alexa Home Screen requirements is https://advertising.amazon.com/resources/ad-specs/alexa-display-ads/home-screen, linked from this page.

Are these Amazon Ads Alexa Home Screen specs kept up to date?

Yes — every spec entry references Amazon Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Amazon Ads Alexa Home Screen ad specs

Amazon Ads Alexa Home Screen ads are horizontal 16:9 still images, measured at 1920×1080 px, up to 5 MB per file, delivered as JPG or PNG. They run in the Echo Show Home Screen placement on Amazon Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Amazon Ads's ad manager.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 5 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	5 MB
File types	JPG, PNG

Copy limits

Headline	50 chars

Notes & source

Component-based ad on Echo Show. Image 1920×1080 required (1080×1080 square optional, recommended). Logo 400×400+ (1:1) PNG ≤1 MB. Brand name ≤25 chars; headline ≤50 chars. Click-to-Video campaigns require an additional video (≤60s recommended).

Official source: https://advertising.amazon.com/resources/ad-specs/alexa-display-ads/home-screen

Frequently asked questions

What size are Amazon Ads Alexa Home Screen ads?: Amazon Ads Alexa Home Screen ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Amazon Ads Alexa Home Screen use?: Amazon Ads Alexa Home Screen supports 16:9 aspect ratio.
What is the maximum file size for Amazon Ads Alexa Home Screen?: Files for Amazon Ads Alexa Home Screen can be up to 5 MB.
Which file formats does Amazon Ads Alexa Home Screen accept?: Amazon Ads Alexa Home Screen accepts JPG and PNG files.
What are the copy limits for Amazon Ads Alexa Home Screen?: Amazon Ads Alexa Home Screen copy is limited to 50-character headlines.
Where does Amazon Ads Alexa Home Screen appear on Amazon Ads?: Amazon Ads Alexa Home Screen ads appear in the Echo Show Home Screen placement on Amazon Ads.
Where can I find the official Amazon Ads Alexa Home Screen documentation?: The official source for Amazon Ads Alexa Home Screen requirements is https://advertising.amazon.com/resources/ad-specs/alexa-display-ads/home-screen, linked from this page.
Are these Amazon Ads Alexa Home Screen specs kept up to date?: Yes — every spec entry references Amazon Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.