Microsoft Advertising

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Microsoft Advertising Audience Ad (Native) ad specs

Microsoft Advertising Audience Ad (Native) ads are horizontal still images, at least 703×368 px, up to 5 MB per file, delivered as GIF, JPEG, or PNG. They run in the Microsoft Audience Network (MSN, Outlook, Microsoft Edge and partner sites) · Audience ads placement on Microsoft Advertising.

  • min 703×368 px
  • 5 MB
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Visual

Minimum size
703 × 368 px
Max file size
5 MB
File types
GIF, JPEG, PNG
Recommended size
1200 × 628 px

Copy limits

Text
90 chars
Headline
30 chars
Business name
25 chars
Long headline
90 chars

Notes & source

  • Only one image is required (OriginalImage, at least 703×368, 1200×628 recommended)
  • Microsoft crops it to the other ratios unless you set crops yourself
  • Up to 15 headlines of 30 characters, up to 5 long headlines and 5 descriptions of 90 characters, and a 25-character business name
  • No animated images
  • Up to 2592 px wide and 2048 px high
  • A second, pilot set of crop sizes (Audience ads version 2) is listed in the same reference
  • Values from the Microsoft Advertising API reference (ResponsiveAd)

Official source · checked not yet

Frequently asked questions

What size are Microsoft Advertising Audience Ad (Native) ads?

Microsoft Advertising Audience Ad (Native) images must be at least 703×368 pixels; 1200×628 is recommended.

What is the maximum file size for Microsoft Advertising Audience Ad (Native)?

Files for Microsoft Advertising Audience Ad (Native) can be up to 5 MB.

Which file formats does Microsoft Advertising Audience Ad (Native) accept?

Microsoft Advertising Audience Ad (Native) accepts GIF, JPEG, PNG files.

What are the copy limits for Microsoft Advertising Audience Ad (Native)?

Microsoft Advertising Audience Ad (Native) allows 30 characters for headlines, 90 characters for long headlines, 90 characters for body text, 25 characters for business name.

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