Microsoft Advertising

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Microsoft Advertising Multimedia Ad ad specs

Microsoft Advertising Multimedia Ad ads are horizontal still images, at least 703×368 px, up to 5 MB per file, delivered as GIF, JPEG, or PNG. They run in the Microsoft Search Network · Multimedia ads (image-led search ads) placement on Microsoft Advertising.

  • min 703×368 px
  • 1.91:1
  • 1:1
  • 4:1
  • 1:2
  • 5 MB
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Visual

Minimum size
703 × 368 px
Aspect ratios
1.91:1, 1:1, 4:1, 1:2
Max file size
5 MB
File types
GIF, JPEG, PNG

Copy limits

Text
90 chars
Headline
30 chars
Business name
25 chars

Notes & source

  • At least one 1.91:1 image and one 1:1 image are required
  • 4:1 and 1:2 images and 4:1 and 1:1 logos are optional
  • The 703×368 minimum is for the 1.91:1 image
  • The other minimums are 608×152 (4:1), 470×470 (1:1) and 470×940 (1:2)
  • No animated images
  • Up to 2592 px wide and 2048 px high while keeping a supported ratio
  • Copy: headlines up to 30 characters, descriptions up to 90, business name up to 25, plus a call-to-action button
  • Values from the Microsoft Advertising API reference (ResponsiveAd, which serves both multimedia and audience ads)

Official source · checked not yet

Frequently asked questions

What size are Microsoft Advertising Multimedia Ad ads?

Microsoft Advertising Multimedia Ad images must be at least 703×368 pixels.

What aspect ratio does Microsoft Advertising Multimedia Ad use?

Microsoft Advertising Multimedia Ad supports 1.91:1, 1:1, 4:1, 1:2.

What is the maximum file size for Microsoft Advertising Multimedia Ad?

Files for Microsoft Advertising Multimedia Ad can be up to 5 MB.

Which file formats does Microsoft Advertising Multimedia Ad accept?

Microsoft Advertising Multimedia Ad accepts GIF, JPEG, PNG files.

What are the copy limits for Microsoft Advertising Multimedia Ad?

Microsoft Advertising Multimedia Ad allows 30 characters for headlines, 90 characters for body text, 25 characters for business name.

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