NBCUniversal Display — Desktop Billboard 970×250 ads are horizontal 97:25 still images, measured at 970×250 px, up to 0.2 MB per file, delivered as HTML, JPG, PNG, GIF, or JS. They run in the Desktop / Tablet (Network & Local) placement on NBCUniversal. Use these requirements to brief designers, validate uploads, and avoid creative rejections in NBCUniversal's ad manager.
| Dimensions | 970 × 250 px |
|---|---|
| Aspect ratios | 97:25 |
| Orientation | landscape |
| Max file size | 0.2 MB |
| File types | HTML, JPG, PNG, GIF, JS |
200 KB initial load; 45 KB max static back-up image. Subsequent polite/user-initiated load capped per NBCU rich-media rules. HTML5/GIF/JPEG/JS/PNG/internal redirects. All tags must be secure. Click tag: getURL(clickTag, '_blank'). Z-index 0–4,999. Rich media accepted on network buys (audio user-initiated/muted by default; max 15s animation @ 24 FPS, 3 loops). Rich media not accepted via programmatic deal types. 1-pixel black border required.
Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/standard