Pinterest Idea Pin ad specs

Pinterest Idea Pin ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 2048 MB per file, up to 60 seconds long, delivered as MP4, MOV, JPG, or PNG. They run in the Home Feed placement on Pinterest. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions1080 × 1920 px
Aspect ratios9:16
Orientationportrait
Max file size2048 MB
File typesMP4, MOV, JPG, PNG

Video & audio

Max duration60 sec
Video codecH.264
Frame rate30 fps
Audio codecAAC
Audio channelsstereo

Copy limits

Primary text250 chars

Notes & source

Top ~9% (page header), bottom ~18% (title/CTA) and right ~8% (action rail) overlap with Pinterest UI. Up to 20 pages; each page up to 60 seconds.

Official source: https://help.pinterest.com/en/business/article/idea-pins

Frequently asked questions

What size are Pinterest Idea Pin ads?
Pinterest Idea Pin ads are 1080×1920 pixels with an aspect ratio of 9:16.
What aspect ratio does Pinterest Idea Pin use?
Pinterest Idea Pin supports 9:16 aspect ratio.
What is the maximum file size for Pinterest Idea Pin?
Files for Pinterest Idea Pin can be up to 2048 MB.
How long can a Pinterest Idea Pin video be?
Pinterest Idea Pin videos can run up to 60 seconds.
Which file formats does Pinterest Idea Pin accept?
Pinterest Idea Pin accepts MP4, MOV, JPG, and PNG files.
What codec should Pinterest Idea Pin ads use?
Encode Pinterest Idea Pin with H.264 and AAC at 30 fps.
What are the copy limits for Pinterest Idea Pin?
Pinterest Idea Pin copy is limited to 250-character body text.
Where does Pinterest Idea Pin appear on Pinterest?
Pinterest Idea Pin ads appear in the Home Feed placement on Pinterest.