BBC BBC YouTube Pre-Roll ad specs

BBC BBC YouTube Pre-Roll ads are horizontal 4:3 video clips, measured at 480×360 px, up to 30 seconds long, delivered as MP4. They run in the Off-Platform · YouTube Channels (Pre-Roll) placement on BBC. Encode with H.264 video with AAC audio for clean playback across devices.

Visual specifications

Dimensions480 × 360 px
Aspect ratios4:3, 16:9
Orientationlandscape
File typesMP4

Video & audio

Max duration30 sec
Video codecH.264
Audio codecAAC

Notes & source

Reference creative size 480×360. Common YouTube pre-roll lengths: :15, :30, :60.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/22-bbc-youtube-channels/

Frequently asked questions

What size are BBC BBC YouTube Pre-Roll ads?
BBC BBC YouTube Pre-Roll ads are 480×360 pixels with an aspect ratio of 4:3.
What aspect ratio does BBC BBC YouTube Pre-Roll use?
BBC BBC YouTube Pre-Roll supports 4:3 and 16:9 aspect ratios.
How long can a BBC BBC YouTube Pre-Roll video be?
BBC BBC YouTube Pre-Roll videos can run up to 30 seconds.
Which file formats does BBC BBC YouTube Pre-Roll accept?
BBC BBC YouTube Pre-Roll accepts MP4 files.
What codec should BBC BBC YouTube Pre-Roll ads use?
Encode BBC BBC YouTube Pre-Roll with H.264 and AAC.
What is the BBC BBC YouTube Pre-Roll ad format?
BBC BBC YouTube Pre-Roll is a video ad format that runs in the Off-Platform · YouTube Channels (Pre-Roll) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC BBC YouTube Pre-Roll appear on BBC?
BBC BBC YouTube Pre-Roll ads appear in the Off-Platform · YouTube Channels (Pre-Roll) placement on BBC.
How does BBC BBC YouTube Pre-Roll compare to other BBC ad formats?
BBC BBC YouTube Pre-Roll differs from other BBC placements in its 480×360px canvas, its 30-second duration limit. Compare side-by-side from the BBC publisher page on All Ad Specs.