Samsung Ads 1st Screen Auto Play Video ad specs

Samsung Ads 1st Screen Auto Play Video ads are horizontal 21:9 video clips, measured at 1920×1080 px, up to 300 MB per file, up to 30 seconds long, delivered as MP4. They run in the 1st Screen / Native TV Ads (2016–2019 TVs) placement on Samsung Ads.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios21:9, 16:9
Orientationlandscape
Max file size300 MB
File typesMP4

Video & audio

Max duration30 sec

Notes & source

Static default banner: 480×270 (16:9), ≤500 KB, .jpg (recommended) or .png, min 18 px font, no border, CTA 25-char limit (incl. spaces). Video: recommended 1920×1080 or 1280×720, 21:9 or 16:9, .mp4, ≤300 MB, 15–30 s recommended. Video title 25 chars, description 40 chars, end card / overlay messaging 20 chars (optional for interactive video). Video title, description, and CTA required for Click to Video experiences.

Official source: https://help.samsungads.com/docs/creatives

Frequently asked questions

What size are Samsung Ads 1st Screen Auto Play Video ads?
Samsung Ads 1st Screen Auto Play Video ads are 1920×1080 pixels with an aspect ratio of 21:9.
What aspect ratio does Samsung Ads 1st Screen Auto Play Video use?
Samsung Ads 1st Screen Auto Play Video supports 21:9 and 16:9 aspect ratios.
What is the maximum file size for Samsung Ads 1st Screen Auto Play Video?
Files for Samsung Ads 1st Screen Auto Play Video can be up to 300 MB.
How long can a Samsung Ads 1st Screen Auto Play Video video be?
Samsung Ads 1st Screen Auto Play Video videos can run up to 30 seconds.
Which file formats does Samsung Ads 1st Screen Auto Play Video accept?
Samsung Ads 1st Screen Auto Play Video accepts MP4 files.
What is the Samsung Ads 1st Screen Auto Play Video ad format?
Samsung Ads 1st Screen Auto Play Video is a video ad format that runs in the 1st Screen / Native TV Ads (2016–2019 TVs) placement on Samsung Ads. This page documents its full creative requirements, sourced from Samsung Ads's official ad documentation.
Where does Samsung Ads 1st Screen Auto Play Video appear on Samsung Ads?
Samsung Ads 1st Screen Auto Play Video ads appear in the 1st Screen / Native TV Ads (2016–2019 TVs) placement on Samsung Ads.
How does Samsung Ads 1st Screen Auto Play Video compare to other Samsung Ads ad formats?
Samsung Ads 1st Screen Auto Play Video differs from other Samsung Ads placements in its 1920×1080px canvas, its 30-second duration limit, and a 300MB file ceiling. Compare side-by-side from the Samsung Ads publisher page on All Ad Specs.