Samsung Ads Audience Extension — CTV 1st Party ad specs

Samsung Ads Audience Extension — CTV 1st Party ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 50 MB per file, up to 30 seconds long, delivered as MP4. They run in the Audience Extension / CTV (1st Party) placement on Samsung Ads.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationlandscape
Max file size50 MB
File typesMP4

Video & audio

Max duration30 sec
Video codecH.264
Frame rate30 fps
Video bitrate10000 kbps
Audio codecAAC or MP3

Notes & source

Recommended dimensions 1920×1080, minimum 1280×720, 16:9. .mp4, ≤30 MB recommended (≤50 MB max), 15–30 s recommended (5–90 s accepted). Bit rate 5–10 Mbps (5,000–10,000 Kbps). 30 fps; H.264 video; AAC or MP3 audio. Clickthrough URL required. Also available on Samsung TV Plus and OTT. See your regional IAB guidelines for more info.

Official source: https://help.samsungads.com/docs/creatives

Frequently asked questions

What size are Samsung Ads Audience Extension — CTV 1st Party ads?
Samsung Ads Audience Extension — CTV 1st Party ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Samsung Ads Audience Extension — CTV 1st Party use?
Samsung Ads Audience Extension — CTV 1st Party supports 16:9 aspect ratio.
What is the maximum file size for Samsung Ads Audience Extension — CTV 1st Party?
Files for Samsung Ads Audience Extension — CTV 1st Party can be up to 50 MB.
How long can a Samsung Ads Audience Extension — CTV 1st Party video be?
Samsung Ads Audience Extension — CTV 1st Party videos can run up to 30 seconds.
Which file formats does Samsung Ads Audience Extension — CTV 1st Party accept?
Samsung Ads Audience Extension — CTV 1st Party accepts MP4 files.
What codec should Samsung Ads Audience Extension — CTV 1st Party ads use?
Encode Samsung Ads Audience Extension — CTV 1st Party with H.264 and AAC or MP3 at 30 fps.
What is the Samsung Ads Audience Extension — CTV 1st Party ad format?
Samsung Ads Audience Extension — CTV 1st Party is a video ad format that runs in the Audience Extension / CTV (1st Party) placement on Samsung Ads. This page documents its full creative requirements, sourced from Samsung Ads's official ad documentation.
Where does Samsung Ads Audience Extension — CTV 1st Party appear on Samsung Ads?
Samsung Ads Audience Extension — CTV 1st Party ads appear in the Audience Extension / CTV (1st Party) placement on Samsung Ads.