Samsung Ads 1st Screen Wide Ad ads are horizontal 18:5 still images, measured at 960×270 px, up to 0.5 MB per file, delivered as JPG or PNG. They run in the 1st Screen / Native TV Ads (2016–2019 TVs) placement on Samsung Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Samsung Ads's ad manager.
| Dimensions | 960 × 270 px |
|---|---|
| Aspect ratios | 18:5 |
| Orientation | landscape |
| Max file size | 0.5 MB |
| File types | JPG, PNG |
| Call to action | 25 chars |
|---|
Static banner 960×270 (18:5 ratio), creative safe zone 893×251, ≤500 KB, .jpg (recommended) or .png, min 18 px font, no border, CTA 25-char limit (incl. spaces). Keep all important elements within the creative safe zone to account for UX animation on 2016–2019 TVs.
Official source: https://help.samsungads.com/docs/creatives