Samsung Ads Creative Experience — App Direct ad specs

Samsung Ads Creative Experience — App Direct ads are still images. They run in the Creative Experiences / App Direct placement on Samsung Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Samsung Ads's ad manager.

Visual specifications

Orientationany

Notes & source

Any standard Native TV ad placement can open a Smart TV app, including deep links. Viewers new to the app are prompted to download it; viewers who already have it installed are brought directly into the app experience. No additional asset specs beyond the linking Native TV ad — refer to that format's specs for size/file requirements.

Official source: https://help.samsungads.com/docs/creatives

Frequently asked questions

What is the Samsung Ads Creative Experience — App Direct ad format?
Samsung Ads Creative Experience — App Direct is a image ad format that runs in the Creative Experiences / App Direct placement on Samsung Ads. This page documents its full creative requirements, sourced from Samsung Ads's official ad documentation.
Where does Samsung Ads Creative Experience — App Direct appear on Samsung Ads?
Samsung Ads Creative Experience — App Direct ads appear in the Creative Experiences / App Direct placement on Samsung Ads.
How does Samsung Ads Creative Experience — App Direct compare to other Samsung Ads ad formats?
Samsung Ads Creative Experience — App Direct differs from other Samsung Ads placements in its dimensions. Compare side-by-side from the Samsung Ads publisher page on All Ad Specs.
Where can I find the official Samsung Ads Creative Experience — App Direct documentation?
The official source for Samsung Ads Creative Experience — App Direct requirements is https://help.samsungads.com/docs/creatives, linked from this page.
Are these Samsung Ads Creative Experience — App Direct specs kept up to date?
Yes — every spec entry references Samsung Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Samsung Ads placements?
Often partially — many Samsung Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.