Samsung Ads Native TV Ads ads are still images. They run in the Native TV Ads / Samsung Smart TV Home Screen placement on Samsung Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Samsung Ads's ad manager.
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See the individual 1st Screen, Discovery Masthead, Gaming Hub and Content Discovery format pages for per-execution asset specs. Native TV ad placements can link to a full screen video, an app (with optional deep link), a website, a microsite, a Samsung TV Plus channel (Virtual Tune-In), or open a game console preview. Most placements rely on a shared Video Specs sheet (1920×1080, 16:9, .mp4, ≤300 MB, 15–30 s recommended, H.264, AAC or MP3) when video assets are used.
Official source: https://help.samsungads.com/docs/creatives