Samsung Ads Native TV Ads ad specs

Samsung Ads Native TV Ads ads are still images. They run in the Native TV Ads / Samsung Smart TV Home Screen placement on Samsung Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Samsung Ads's ad manager.

Visual specifications

Orientationany

Notes & source

See the individual 1st Screen, Discovery Masthead, Gaming Hub and Content Discovery format pages for per-execution asset specs. Native TV ad placements can link to a full screen video, an app (with optional deep link), a website, a microsite, a Samsung TV Plus channel (Virtual Tune-In), or open a game console preview. Most placements rely on a shared Video Specs sheet (1920×1080, 16:9, .mp4, ≤300 MB, 15–30 s recommended, H.264, AAC or MP3) when video assets are used.

Official source: https://help.samsungads.com/docs/creatives

Frequently asked questions

What is the Samsung Ads Native TV Ads ad format?
Samsung Ads Native TV Ads is a image ad format that runs in the Native TV Ads / Samsung Smart TV Home Screen placement on Samsung Ads. This page documents its full creative requirements, sourced from Samsung Ads's official ad documentation.
Where does Samsung Ads Native TV Ads appear on Samsung Ads?
Samsung Ads Native TV Ads ads appear in the Native TV Ads / Samsung Smart TV Home Screen placement on Samsung Ads.
How does Samsung Ads Native TV Ads compare to other Samsung Ads ad formats?
Samsung Ads Native TV Ads differs from other Samsung Ads placements in its dimensions. Compare side-by-side from the Samsung Ads publisher page on All Ad Specs.
Where can I find the official Samsung Ads Native TV Ads documentation?
The official source for Samsung Ads Native TV Ads requirements is https://help.samsungads.com/docs/creatives, linked from this page.
Are these Samsung Ads Native TV Ads specs kept up to date?
Yes — every spec entry references Samsung Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Samsung Ads placements?
Often partially — many Samsung Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.