Snapchat

Published Modified

  • HTML5
  • Social

Snapchat App Playable ad specs

Snapchat App Playable ads are HTML5 creatives, up to 5 MB per file, delivered as ZIP. They run in the App Promotion (Single Image or Video, Story and AR ads) placement on Snapchat.

  • 5 MB
Test a creative

Visual

Orientation
portrait
Max file size
5 MB
File types
ZIP

Notes & source

  • A zip with index.html and a config.json (orientation value 1, portrait only) in the top-level directory
  • No mraid.js, no JavaScript redirects, no external network requests or dynamic asset loading
  • Must call ScPlayableAd.onCTAClick() on the CTA
  • App Install and App Purchase goals only

Official source · checked not yet

Frequently asked questions

What is the maximum file size for the Snapchat App Playable?

Files for the Snapchat App Playable can be up to 5 MB.

Which file formats does the Snapchat App Playable accept?

The Snapchat App Playable accepts ZIP files.