- What is Snapchat?
- Snapchat is a Social platform that supports 3 documented ad formats on All Ad Specs.
- How many ad formats does Snapchat support?
- Snapchat currently has 3 documented ad formats in this directory, each with full dimensions, file size limits, and codec requirements.
- What kind of platform is Snapchat?
- Snapchat is part of the Social category. See the format list above for placements where ads can run.
- How does Snapchat compare to other publishers in this directory?
- Each publisher has its own catalog of ad formats with different dimensions, file size limits, and creative rules. Compare Snapchat's 3 formats against any other publisher in the All Ad Specs directory by browsing their respective pages.
- Where can I find Snapchat's official ad spec documentation?
- Each format on this page links out to Snapchat's official source. You can also visit https://businesshelp.snapchat.com/s/article/ads-specs for general information.
- Are Snapchat ad specs kept up to date?
- Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.