Snapchat ad specs

Snapchat supports 3 documented ad formats across the Social category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on Snapchat. Single Image, Video, Story and Collection Ads served between Stories on Snapchat.

Frequently asked questions

How many ad formats does Snapchat support?
Snapchat currently has 3 documented ad formats in this directory.
What kind of platform is Snapchat?
Snapchat is part of the Social category. See the format list above for placements where ads can run.
Where can I find Snapchat's official ad spec documentation?
Each format on this page links out to Snapchat's official source. You can also visit https://businesshelp.snapchat.com/s/article/ads-specs for general information.
Are Snapchat ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.