Ströer

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  • Image
  • Display

Ströer Native Content Ad ad specs

Ströer Native Content Ad ads are still images, up to 0.04 MB per file, delivered as GIF, JPG, or PNG. They run in the Ströer Native Reach (publisher feeds, sidebars and below articles) · Native placement on Ströer.

  • min 600 px wide
  • 40 KB
Test a creative

Visual

Minimum width
600 px
Max file size
40 KB
File types
GIF, JPG, PNG

Copy limits

Text
350 chars
Headline
70 chars

Notes & source

  • Native teaser that feeds traffic to a full native article (text, images, video, external links) on the publisher site
  • Supply all image ratios and all headline/text variants
  • Article: 500–2,500 words, images min. 1,200 px wide, max. 40 KB each
  • Delivered as a Word document
  • Headline: no capitals, prices or percentages
  • Text: at most one price or percentage, no capitals and no direct address of the reader
  • Third-party tracking: impression and 25%-visibility pixels on the teaser, click trackers with or without redirect
  • Once per teaser is enough

Official source · checked not yet

Frequently asked questions

What is the Ströer Native Content Ad ad format?

Ströer Native Content Ad is an image ad format that runs in the Ströer Native Reach (publisher feeds, sidebars and below articles) · Native placement on Ströer. This page lists its creative requirements, taken from Ströer’s official spec documentation.

What size are Ströer Native Content Ad ads?

Ströer Native Content Ad creatives must be at least 600 pixels wide.

What is the maximum file size for Ströer Native Content Ad?

Files for Ströer Native Content Ad can be up to 40 kB.

Which file formats does Ströer Native Content Ad accept?

Ströer Native Content Ad accepts GIF, JPG or PNG files.

What are the copy limits for Ströer Native Content Ad?

Ströer Native Content Ad allows 70 characters for the headline and 350 characters for the text.

Where can I find the official Ströer Native Content Ad documentation?

The official source for Ströer Native Content Ad requirements is https://specs.stroeer.de/Native+Content+Ad_EN.pdf, linked from this page.

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