Ströer

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Ströer t-online Native Teaser ad specs

Ströer t-online Native Teaser ads are horizontal still images, at least 640×360 px, up to 0.2 MB per file, delivered as JPG, GIF, or PNG. They run in the t-online.de (homepage, articles and app) · Native placement on Ströer.

  • min 640×360 px
  • 16:9
  • 3:2
  • 2:1
  • 1:1
  • 200 KB
Test a creative

Visual

Minimum size
640 × 360 px
Aspect ratios
16:9, 3:2, 2:1, 1:1
Max file size
200 KB
File types
JPG, GIF, PNG

Copy limits

CTA
50 chars
Text
74 chars
Sub body
125 chars

Notes & source

  • Image-and-text teasers in t-online’s visual style on the homepage and in all articles across desktop, mobile and the t-online app (variants Seal, Ray, Dolphin, Mussel, Flounder, Seaweed, plus native backfill formats)
  • Static images only
  • No logo, CTA button or body text in the image
  • The brand logo (PNG/GIF with transparency, max. 500 KB) is shown separately
  • Copy: Seal teaser text max. 74 and link text max. 30 characters
  • Ray/Dolphin/Shell/Flounder teaser max. 65 and link text max. 50
  • Text-link teaser max. 65
  • Sub-body max. 125
  • Editorial guideline: no clickbait or breaking-news style, capitals only for brand names
  • Tags need GDPR macros and review 5 working days before launch

Official source · checked not yet

Frequently asked questions

What is the Ströer t-online Native Teaser ad format?

Ströer t-online Native Teaser is an image ad format that runs in the t-online.de (homepage, articles and app) · Native placement on Ströer. This page lists its creative requirements, taken from Ströer’s official spec documentation.

What size are Ströer t-online Native Teaser ads?

Ströer t-online Native Teaser creatives must be at least 640×360 pixels, in 16:9, 3:2, 2:1 or 1:1.

What is the maximum file size for Ströer t-online Native Teaser?

Files for Ströer t-online Native Teaser can be up to 200 kB.

Which file formats does Ströer t-online Native Teaser accept?

Ströer t-online Native Teaser accepts JPG, GIF or PNG files.

What are the copy limits for Ströer t-online Native Teaser?

Ströer t-online Native Teaser allows 74 characters for the text, 50 characters for the cta and 125 characters for the sub body.

Where can I find the official Ströer t-online Native Teaser documentation?

The official source for Ströer t-online Native Teaser requirements is https://specs.stroeer.de/t-online+Native+Teaser_EN.pdf, linked from this page.

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