Taboola

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Taboola Native Image Ad ad specs

Taboola Native Image Ad ads are horizontal still images, at least 400×350 px, up to 5 MB per file, delivered as JPEG, BMP, PNG, WBMP, or GIF. They run in the Taboola Realize network (publisher recommendation feeds) · Native image ads placement on Taboola.

  • min 400×350 px
  • 16:9
  • 4:3
  • 1:1
  • 5 MB
Test a creative

Visual

Minimum size
400 × 350 px
Aspect ratios
16:9, 4:3, 1:1
Max file size
5 MB
File types
JPEG, BMP, PNG, WBMP, GIF
Recommended size
1200 × 674 px
Recommended ratio
16:9

Copy limits

Text
250 chars
Headline
60 chars
Advertiser name
30 chars

Notes & source

  • JPEG preferred
  • 1200×674 (16:9) recommended, 400×350 minimum, and smaller images serve in fewer placements
  • Images are cropped automatically to each placement (16:9, 6:5, 2:1, 1:1, 1.91:1)
  • Setting the crops by hand is recommended
  • Headlines of 34–45 characters work best, 60 at most
  • Branding text up to 30 characters
  • Descriptions of 180–200 characters, 250 at most
  • The CTA button is chosen from a fixed list in Realize

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What size are Taboola Native Image Ad ads?

Taboola Native Image Ad images must be at least 400×350 pixels; 1200×674 is recommended.

What aspect ratio does Taboola Native Image Ad use?

Taboola Native Image Ad supports 16:9, 4:3, 1:1.

What is the maximum file size for Taboola Native Image Ad?

Files for Taboola Native Image Ad can be up to 5 MB.

Which file formats does Taboola Native Image Ad accept?

Taboola Native Image Ad accepts JPEG, BMP, PNG, WBMP, GIF files.

What are the copy limits for Taboola Native Image Ad?

Taboola Native Image Ad allows 60 characters for headlines, 30 characters for business or brand name, 250 characters for body text.

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