The Trade Desk Display — Leaderboard ad specs

The Trade Desk Display — Leaderboard ads are horizontal 728:90 still images, measured at 728×90 px, up to 0.15 MB per file, delivered as GIF, JPEG, JPG, or PNG. They run in the Top Display / Header placement on The Trade Desk. Use these requirements to brief designers, validate uploads, and avoid creative rejections in The Trade Desk's ad manager.

Visual specifications

Dimensions728 × 90 px
Aspect ratios728:90
Orientationlandscape
Max file size0.15 MB
File typesGIF, JPEG, JPG, PNG

Notes & source

Top Display optimal size. Max file size 150 KB. Animated ads capped at 15 seconds of looping.

Official source: https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf

Frequently asked questions

What size are The Trade Desk Display — Leaderboard ads?
The Trade Desk Display — Leaderboard ads are 728×90 pixels with an aspect ratio of 728:90.
What aspect ratio does The Trade Desk Display — Leaderboard use?
The Trade Desk Display — Leaderboard supports 728:90 aspect ratio.
What is the maximum file size for The Trade Desk Display — Leaderboard?
Files for The Trade Desk Display — Leaderboard can be up to 0.15 MB.
Which file formats does The Trade Desk Display — Leaderboard accept?
The Trade Desk Display — Leaderboard accepts GIF, JPEG, JPG, and PNG files.
What is the The Trade Desk Display — Leaderboard ad format?
The Trade Desk Display — Leaderboard is a image ad format that runs in the Top Display / Header placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.
Where does The Trade Desk Display — Leaderboard appear on The Trade Desk?
The Trade Desk Display — Leaderboard ads appear in the Top Display / Header placement on The Trade Desk.
How does The Trade Desk Display — Leaderboard compare to other The Trade Desk ad formats?
The Trade Desk Display — Leaderboard differs from other The Trade Desk placements in its 728×90px canvas, and a 0.15MB file ceiling. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.
Where can I find the official The Trade Desk Display — Leaderboard documentation?
The official source for The Trade Desk Display — Leaderboard requirements is https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf, linked from this page.