What is the maximum file size for The Trade Desk HTML5 Creative?

Files for The Trade Desk HTML5 Creative can be up to 10 MB.

Which file formats does The Trade Desk HTML5 Creative accept?

The Trade Desk HTML5 Creative accepts ZIP and HTML files.

What is the The Trade Desk HTML5 Creative ad format?

The Trade Desk HTML5 Creative is a image ad format that runs in the Display — HTML5 placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.

Where does The Trade Desk HTML5 Creative appear on The Trade Desk?

The Trade Desk HTML5 Creative ads appear in the Display — HTML5 placement on The Trade Desk.

How does The Trade Desk HTML5 Creative compare to other The Trade Desk ad formats?

The Trade Desk HTML5 Creative differs from other The Trade Desk placements in its dimensions, and a 10MB file ceiling. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.

Where can I find the official The Trade Desk HTML5 Creative documentation?

The official source for The Trade Desk HTML5 Creative requirements is https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf, linked from this page.

Are these The Trade Desk HTML5 Creative specs kept up to date?

Yes — every spec entry references The Trade Desk's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other The Trade Desk placements?

Often partially — many The Trade Desk placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

The Trade Desk HTML5 Creative ad specs

The Trade Desk HTML5 Creative ads are still images, up to 10 MB per file, delivered as ZIP or HTML. They run in the Display — HTML5 placement on The Trade Desk. Use these requirements to brief designers, validate uploads, and avoid creative rejections in The Trade Desk's ad manager.

Max file size: 10 MB
File types: ZIP, HTML
Orientation: Any

Visual specifications

Orientation	any
Max file size	10 MB
File types	ZIP, HTML

Notes & source

File sizes: initial load 300 KB (200 KB recommended), subload 600 KB, initial file load count 10, subload file count 100, individual file max 5 MB, user-initiated load 2.2 MB recommended. Packaging: ZIP must be <10 MB compressed (<12 MB uncompressed), ≤100 files, primary HTML at root, max HTML file size 100 KB; allowed bundle types HTML/JS/CSS/MP4/JPG/JPEG/GIF/PNG/SVG. Auto-started video <1.1 MB. Declare <meta name="ad.size" content="width=W,height=H"/>. Static backup image required. Click tag parameter is clickTAG (case-sensitive). No dynamic or expandable HTML5.

Official source: https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf

Frequently asked questions

What is the maximum file size for The Trade Desk HTML5 Creative?: Files for The Trade Desk HTML5 Creative can be up to 10 MB.
Which file formats does The Trade Desk HTML5 Creative accept?: The Trade Desk HTML5 Creative accepts ZIP and HTML files.
What is the The Trade Desk HTML5 Creative ad format?: The Trade Desk HTML5 Creative is a image ad format that runs in the Display — HTML5 placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.
Where does The Trade Desk HTML5 Creative appear on The Trade Desk?: The Trade Desk HTML5 Creative ads appear in the Display — HTML5 placement on The Trade Desk.
How does The Trade Desk HTML5 Creative compare to other The Trade Desk ad formats?: The Trade Desk HTML5 Creative differs from other The Trade Desk placements in its dimensions, and a 10MB file ceiling. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.
Where can I find the official The Trade Desk HTML5 Creative documentation?: The official source for The Trade Desk HTML5 Creative requirements is https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf, linked from this page.
Are these The Trade Desk HTML5 Creative specs kept up to date?: Yes — every spec entry references The Trade Desk's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other The Trade Desk placements?: Often partially — many The Trade Desk placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.