Which file formats does The Trade Desk Mobile Rich Media (MRAID) accept?

The Trade Desk Mobile Rich Media (MRAID) accepts HTML and JS files.

What is the The Trade Desk Mobile Rich Media (MRAID) ad format?

The Trade Desk Mobile Rich Media (MRAID) is a image ad format that runs in the Mobile in-app (rich media) placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.

Where does The Trade Desk Mobile Rich Media (MRAID) appear on The Trade Desk?

The Trade Desk Mobile Rich Media (MRAID) ads appear in the Mobile in-app (rich media) placement on The Trade Desk.

How does The Trade Desk Mobile Rich Media (MRAID) compare to other The Trade Desk ad formats?

The Trade Desk Mobile Rich Media (MRAID) differs from other The Trade Desk placements in its dimensions. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.

Where can I find the official The Trade Desk Mobile Rich Media (MRAID) documentation?

The official source for The Trade Desk Mobile Rich Media (MRAID) requirements is https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf, linked from this page.

Are these The Trade Desk Mobile Rich Media (MRAID) specs kept up to date?

Yes — every spec entry references The Trade Desk's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other The Trade Desk placements?

Often partially — many The Trade Desk placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

The Trade Desk Mobile Rich Media (MRAID) ad specs

The Trade Desk Mobile Rich Media (MRAID) ads are still images, delivered as HTML or JS. They run in the Mobile in-app (rich media) placement on The Trade Desk. Use these requirements to brief designers, validate uploads, and avoid creative rejections in The Trade Desk's ad manager.

File types: HTML, JS
Orientation: Any
Media type: Image

Visual specifications

Orientation	any
File types	HTML, JS

Notes & source

The Trade Desk supports MRAID 1.0 and 2.0 (third-party). Certified ad server with Celtra, Flashtalking, and InMobi. Select the correct environment when generating the ad tag — MRAID is for in-app inventory only. If an MRAID creative is expandable, do not declare it as expandable in the Creatives Library (would prevent spending).

Official source: https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf

Frequently asked questions

Which file formats does The Trade Desk Mobile Rich Media (MRAID) accept?: The Trade Desk Mobile Rich Media (MRAID) accepts HTML and JS files.
What is the The Trade Desk Mobile Rich Media (MRAID) ad format?: The Trade Desk Mobile Rich Media (MRAID) is a image ad format that runs in the Mobile in-app (rich media) placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.
Where does The Trade Desk Mobile Rich Media (MRAID) appear on The Trade Desk?: The Trade Desk Mobile Rich Media (MRAID) ads appear in the Mobile in-app (rich media) placement on The Trade Desk.
How does The Trade Desk Mobile Rich Media (MRAID) compare to other The Trade Desk ad formats?: The Trade Desk Mobile Rich Media (MRAID) differs from other The Trade Desk placements in its dimensions. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.
Where can I find the official The Trade Desk Mobile Rich Media (MRAID) documentation?: The official source for The Trade Desk Mobile Rich Media (MRAID) requirements is https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf, linked from this page.
Are these The Trade Desk Mobile Rich Media (MRAID) specs kept up to date?: Yes — every spec entry references The Trade Desk's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other The Trade Desk placements?: Often partially — many The Trade Desk placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.