The Trade Desk Native — The Trade Desk Guidelines ad specs

The Trade Desk Native — The Trade Desk Guidelines ads are horizontal 1.91:1 still images, measured at 1200×627 px, up to 2 MB per file, delivered as JPG or PNG. They run in the Native (cross-SSP) placement on The Trade Desk. Use these requirements to brief designers, validate uploads, and avoid creative rejections in The Trade Desk's ad manager.

Visual specifications

Dimensions1200 × 627 px
Aspect ratios1.91:1
Orientationlandscape
Max file size2 MB
File typesJPG, PNG

Copy limits

Headline25 chars
Primary text90 chars
Call to action15 chars

Notes & source

Main image 1200×627 (1.91:1), must be less than 2000×2000 px and under 2 MB. Main video up to 5 minutes (≤2 GB); common aspect ratios 16:9, 4:3, 1:1. Icon 200×200 (1:1). Logo 200×200 (1:1). Short title up to 25 characters (mobile-optimized). Long title up to 90 characters (desktop-optimized). Short description up to 90 characters. Long description up to 140 characters. Sponsor (brand) recommended ≤25 characters (max 100). Call to action up to 15 characters. All character counts include spaces and punctuation. Third-party JS pixels supported except on AdX and Taboola.

Official source: https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf

Frequently asked questions

What size are The Trade Desk Native — The Trade Desk Guidelines ads?
The Trade Desk Native — The Trade Desk Guidelines ads are 1200×627 pixels with an aspect ratio of 1.91:1.
What aspect ratio does The Trade Desk Native — The Trade Desk Guidelines use?
The Trade Desk Native — The Trade Desk Guidelines supports 1.91:1 aspect ratio.
What is the maximum file size for The Trade Desk Native — The Trade Desk Guidelines?
Files for The Trade Desk Native — The Trade Desk Guidelines can be up to 2 MB.
Which file formats does The Trade Desk Native — The Trade Desk Guidelines accept?
The Trade Desk Native — The Trade Desk Guidelines accepts JPG and PNG files.
What are the copy limits for The Trade Desk Native — The Trade Desk Guidelines?
The Trade Desk Native — The Trade Desk Guidelines copy is limited to 25-character headlines, 90-character body text, and 15-character CTAs.
What is the The Trade Desk Native — The Trade Desk Guidelines ad format?
The Trade Desk Native — The Trade Desk Guidelines is a image ad format that runs in the Native (cross-SSP) placement on The Trade Desk. This page documents its full creative requirements, sourced from The Trade Desk's official ad documentation.
Where does The Trade Desk Native — The Trade Desk Guidelines appear on The Trade Desk?
The Trade Desk Native — The Trade Desk Guidelines ads appear in the Native (cross-SSP) placement on The Trade Desk.
How does The Trade Desk Native — The Trade Desk Guidelines compare to other The Trade Desk ad formats?
The Trade Desk Native — The Trade Desk Guidelines differs from other The Trade Desk placements in its 1200×627px canvas, and a 2MB file ceiling. Compare side-by-side from the The Trade Desk publisher page on All Ad Specs.