The Trade Desk Native — The Trade Desk Guidelines ads are horizontal 1.91:1 still images, measured at 1200×627 px, up to 2 MB per file, delivered as JPG or PNG. They run in the Native (cross-SSP) placement on The Trade Desk. Use these requirements to brief designers, validate uploads, and avoid creative rejections in The Trade Desk's ad manager.
| Dimensions | 1200 × 627 px |
|---|---|
| Aspect ratios | 1.91:1 |
| Orientation | landscape |
| Max file size | 2 MB |
| File types | JPG, PNG |
| Headline | 25 chars |
|---|---|
| Primary text | 90 chars |
| Call to action | 15 chars |
Main image 1200×627 (1.91:1), must be less than 2000×2000 px and under 2 MB. Main video up to 5 minutes (≤2 GB); common aspect ratios 16:9, 4:3, 1:1. Icon 200×200 (1:1). Logo 200×200 (1:1). Short title up to 25 characters (mobile-optimized). Long title up to 90 characters (desktop-optimized). Short description up to 90 characters. Long description up to 140 characters. Sponsor (brand) recommended ≤25 characters (max 100). Call to action up to 15 characters. All character counts include spaces and punctuation. Third-party JS pixels supported except on AdX and Taboola.
Official source: https://www.thetradedesk.com/assets/global/documents/Creative_Specifications-en.pdf