The Washington Post

Published Modified

  • Image
  • Display

The Washington Post Billboard 970×250 ad specs

The Washington Post Billboard 970×250 ads are horizontal 3.88:1 still images, measured at 970×250 px, up to 0.25 MB per file, delivered as PNG, JPG, or GIF. They run in the washingtonpost.com and Washington Post apps · Standard display placement on The Washington Post.

  • 970×250 px
  • 3.88:1
  • 250 KB
Test a creative

Visual

Dimensions
970 × 250 px
Aspect ratios
3.88:1
Max file size
250 KB
File types
PNG, JPG, GIF

Notes & source

  • Static image up to 250 KB
  • HTML creatives up to 250 KB initial and 500 KB subload
  • Animation up to 30 seconds with at most 3 loops
  • Every creative needs a 1-pixel border
  • Runs on: Desktop, In-app
  • Third-party serving tags and tracking accepted
  • 5 business days lead time

Official source · checked not yet

Frequently asked questions

What size are The Washington Post Billboard 970×250 ads?

The Washington Post Billboard 970×250 creatives are 970×250 pixels.

What is the maximum file size for The Washington Post Billboard 970×250?

Files for The Washington Post Billboard 970×250 can be up to 250 KB.

Which file formats does The Washington Post Billboard 970×250 accept?

The Washington Post Billboard 970×250 accepts PNG, JPG and GIF files.

Where can I find the official The Washington Post Billboard 970×250 documentation?

The official source for The Washington Post Billboard 970×250 requirements is https://www.washingtonpost.com/creativegroup/uploads/2025/09/56834360/WP_Digital-Ad-Specs.pdf, linked from this page.

Related formats