- Video
- Display
- Audio
- CTV
The Washington Post ad specs
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The Washington Post’s digital ad formats sold by WP Creative Group: standard display on washingtonpost.com and the apps, the mobile web first-impression expandable, Apple News units, email newsletter units, podcast audio, and on-site, off-site (WP+) and CTV video. Specs from the Post’s Digital Ad Specs PDF.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Image | Apple News Billboard 970×250Channels: Display | 970×250 px | 3.88:1 | 500 KB | – | PNG, JPG, GIF | Test |
| Image | Apple News Half Page 300×600Channels: Display | 300×600 px | 1:2 | 500 KB | – | PNG, JPG, GIF | Test |
| Image | Apple News Large BannerChannels: Display | – | – | 500 KB | – | PNG, JPG, GIF | Test |
| Image | Apple News Leaderboard 728×90Channels: Display | 728×90 px | 8.09:1 | 500 KB | – | PNG, JPG, GIF | Test |
| Image | Apple News Medium Rectangle 300×250Channels: Display | 300×250 px | 6:5 | 500 KB | – | PNG, JPG, GIF | Test |
| Image | Billboard 970×250Channels: Display | 970×250 px | 3.88:1 | 250 KB | – | PNG, JPG, GIF | Test |
| Video | CTV / OTT (VAST 2) 1920×1080Channels: CTV, Video | 1920×1080 px | 16:9 | 10 MB | 30 s | MP4 | Test |
| Image | Dedicated / Special Offer Email 600×600Channels: Display | 600×600 px | 1:1 | 500 KB | – | PNG, JPG, GIF | Test |
| Image | Half Page 300×600Channels: Display | 300×600 px | 1:2 | 200 KB | – | PNG, JPG, GIF | Test |
| Image | Large Rectangle 620×250Channels: Display | 620×250 px | 2.48:1 | 250 KB | – | PNG, JPG, GIF | Test |
| Image | Leaderboard 728×90Channels: Display | 728×90 px | 8.09:1 | 150 KB | – | PNG, JPG, GIF | Test |
| Image | Medium Rectangle 300×250Channels: Display | 300×250 px | 6:5 | 150 KB | – | PNG, JPG, GIF | Test |
| Image | Mobile Banner 320×50Channels: Display | 320×50 px | 32:5 | 50 KB | – | PNG, JPG, GIF | Test |
| Image | Mobile Web First Impression Expandable 360×60 / 360×120Channels: Display | – | – | 100 KB | – | PNG, JPG, GIF | Test |
| Image | Newsletter Billboard 970×250Channels: Display | 970×250 px | 3.88:1 | 250 KB | – | PNG, JPG, GIF | Test |
| Image | Newsletter Display 970×550Channels: Display | 970×550 px | 16:9 | 250 KB | – | PNG, JPG, GIF | Test |
| Image | Newsletter Medium Rectangle 300×250Channels: Display | 300×250 px | 6:5 | 250 KB | – | PNG, JPG, GIF | Test |
| Image | Newsletter Native (BrandBrief) 1200×675Channels: Display | 1200×675 px | 16:9 | 250 KB | – | PNG, JPG | Test |
| Video | Outstream Video (Teads)Channels: Video | – | 16:9 | 1 MB | 30 s | MOV, FLV, MP4, AVI | Test |
| Audio | Podcast Mid-roll and Post-rollChannels: Audio | – | – | – | 60 s | MP3, WMA, AAC, OGG, WAV | Test |
| Audio | Podcast Pre-rollChannels: Audio | – | – | – | 30 s | MP3, WMA, AAC, OGG, WAV | Test |
| Video | Pre-roll (site served)Channels: Video | – | 4:3, 16:9 | 3 MB | 30 s | MOV, MP4 | Test |
| Video | Pre-roll (VAST 3 / VAST 4)Channels: Video | min 400×300 px | – | 3 MB | 30 s | – | Test |
| HTML5 | Video In UnitChannels: Video, Display | – | – | 200 KB | 30 s | – | Test |
| Image | Wide Skyscraper 160×600Channels: Display | 160×600 px | 4:15 | 150 KB | – | PNG, JPG, GIF | Test |
| Video | WP+ Pre-roll 640×360Channels: Video | 640×360 px | 16:9 | 3 MB | 30 s | MP4 | Test |