The Weather Company

Published Modified

  • Video
  • Video

The Weather Company Video Intro (Integrated Marquee, app) ad specs

The Weather Company Video Intro (Integrated Marquee, app) ads are video clips, up to 2 MB per file, up to 3.5 seconds long. They run in the Full-canvas brand video that plays on app load before revealing the Integrated Marquee in The Weather Channel app placement on The Weather Company.

  • 2 MB
  • 3.5 s
Test a creative

Visual

Max file size
2 MB

Video & audio

Max duration
3.5 s

Notes & source

  • Video Intro for the app Integrated Marquee: a full-canvas brand video that plays for 3 seconds, then a transition of about 0.5 s to the Marquee (3.5 s in all)
  • Landscape, portrait or 1:1 footage, filling an area of about 5:6 that is cropped at the left and right edges by device width and slightly at the bottom by the app's page bevel, so key content belongs in the centre
  • Up to 2 MB, at least 1080p, no audio
  • No text or graphic overlays (supers, captions), no threatening weather, no excessive red, no excessive flashing or disorienting camera moves
  • Need not be weather-related
  • TWC's Creative Lab can lightly edit supplied video but does not create it

Official source · checked not yet

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