• Video
  • Display

The Weather Company ad specs

Portal & Display Network · 16 documented formats — 3 video, 13 html5

Last verified
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The Weather Company, the US owner of The Weather Channel app and weather.com: Integrated Marquees on the app, mobile web and desktop, Panoramic Banners and Integrated Daily Details in the app, and weather-adaptive Dynamic Creative Adaptors in standard banner sizes, with their video options, as its premium ad-format style guides specify them. Most units are built by TWC's Creative Lab from the advertiser's key art and messaging.

Formats

TypeFormatSizeRatioMax fileLengthFiles
HTML5Dynamic Creative Adaptor 300x250300×250 px6:5–––Test
HTML5Dynamic Creative Adaptor 300x600300×600 px1:2–––Test
HTML5Dynamic Creative Adaptor 320x480 (app interstitial)320×480 px2:3–––Test
HTML5Dynamic Creative Adaptor 320x50320×50 px32:5–––Test
HTML5Dynamic Creative Adaptor 728x90728×90 px8.09:1–––Test
HTML5Dynamic Creative Adaptor 970x250970×250 px3.88:1–––Test
VideoIn-Unit Video Player (Integrated Marquee and Dynamic Creative Adaptors)––2.2 MB15 s–Test
HTML5Integrated Daily Details (app)–––––Test
HTML5Integrated Marquee (desktop, Large Web)–––––Test
HTML5Integrated Marquee (mobile web)–––––Test
HTML5Integrated Marquee 320x190 (app, small devices)320×190 px32:19–––Test
HTML5Integrated Marquee 360x190 (app, regular to large devices)360×190 px1.91:1–––Test
HTML5Panoramic Banner Plus (app, 600px high)600 px tall––––Test
HTML5Panoramic Banner Standard (app, 350px high)350 px tall––––Test
VideoVertical Video, full screen (Integrated Marquee and Dynamic Creative Adaptors, app)––4 MB30 s–Test
VideoVideo Intro (Integrated Marquee, app)––2 MB3.5 s–Test

Official source