TikTok

Published Modified

  • HTML5
  • Social

TikTok Playable Ad ad specs

TikTok Playable Ad ads are HTML5 creatives, up to 5 MB per file, delivered as ZIP. They run in the For You feed · interactive playable after the video (App Promotion) placement on TikTok.

  • 5 MB
Test a creative

Visual

Max file size
5 MB
File types
ZIP

Notes & source

  • Size limit is "smaller than 5 MB" after compression. config.json sets Playable_orientation: 0 (either), 1 (portrait only) or 2 (landscape only)
  • No external network loading, JS redirects or HTTP requests
  • The store jump goes through the TikTok playable js-sdk (window.openAppStore())
  • App Promotion objective in the upgraded Smart+ experience only
  • iOS and Android

Official source · checked not yet

Frequently asked questions

What is the maximum file size for TikTok Playable Ad?

Files for TikTok Playable Ad can be up to 5 MB.

Which file formats does TikTok Playable Ad accept?

TikTok Playable Ad accepts ZIP files.

Related formats