TikTok ad specs

TikTok supports 4 documented ad formats across the Social Video category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on TikTok. In-Feed, TopView and Spark Ads on TikTok's For You feed, served via TikTok Ads Manager.

Frequently asked questions

How many ad formats does TikTok support?
TikTok currently has 4 documented ad formats in this directory.
What kind of platform is TikTok?
TikTok is part of the Social Video category. See the format list above for placements where ads can run.
Where can I find TikTok's official ad spec documentation?
Each format on this page links out to TikTok's official source. You can also visit https://ads.tiktok.com/help/article/tiktok-video-ad-specs for general information.
Are TikTok ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.