TikTok ad specs

TikTok supports 4 documented ad formats across the Social Video category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on TikTok. In-Feed, TopView and Spark Ads on TikTok's For You feed, served via TikTok Ads Manager.

Frequently asked questions

What is TikTok?
TikTok is a Social Video platform that supports 4 documented ad formats on All Ad Specs.
How many ad formats does TikTok support?
TikTok currently has 4 documented ad formats in this directory, each with full dimensions, file size limits, and codec requirements.
What kind of platform is TikTok?
TikTok is part of the Social Video category. See the format list above for placements where ads can run.
How does TikTok compare to other publishers in this directory?
Each publisher has its own catalog of ad formats with different dimensions, file size limits, and creative rules. Compare TikTok's 4 formats against any other publisher in the All Ad Specs directory by browsing their respective pages.
Where can I find TikTok's official ad spec documentation?
Each format on this page links out to TikTok's official source. You can also visit https://ads.tiktok.com/help/article/tiktok-video-ad-specs for general information.
Are TikTok ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.