What size are Twitch Channel Takeover ads?

Twitch Channel Takeover ads are 115×115 pixels with an aspect ratio of 1:1.

What aspect ratio does Twitch Channel Takeover use?

Twitch Channel Takeover supports 1:1 aspect ratio.

Which file formats does Twitch Channel Takeover accept?

Twitch Channel Takeover accepts PNG and JPG files.

What are the copy limits for Twitch Channel Takeover?

Twitch Channel Takeover copy is limited to 40-character CTAs.

What is the Twitch Channel Takeover ad format?

Twitch Channel Takeover is a image ad format that runs in the Creator Channel placement on Twitch. This page documents its full creative requirements, sourced from Twitch's official ad documentation.

Where does Twitch Channel Takeover appear on Twitch?

Twitch Channel Takeover ads appear in the Creator Channel placement on Twitch.

How does Twitch Channel Takeover compare to other Twitch ad formats?

Twitch Channel Takeover differs from other Twitch placements in its 115×115px canvas. Compare side-by-side from the Twitch publisher page on All Ad Specs.

Where can I find the official Twitch Channel Takeover documentation?

The official source for Twitch Channel Takeover requirements is https://advertising.amazon.com/resources/ad-specs/twitch/channel-takeover, linked from this page.

Twitch Channel Takeover ad specs

Twitch Channel Takeover ads are square 1:1 still images, measured at 115×115 px, delivered as PNG or JPG. They run in the Creator Channel placement on Twitch. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Twitch's ad manager.

Dimensions: 115×115 px
Aspect ratio: 1:1
File types: PNG, JPG

Visual specifications

Dimensions	115 × 115 px
Aspect ratios	1:1
Orientation	square
File types	PNG, JPG

Copy limits

Call to action	40 chars

Notes & source

Twitch Channel Takeover. Core components: Channel Skins (clickable co-branded graphics), Streamer-Read Ads (30–60s readouts), Follower Promotions, and Sponsored Subscriptions. Required brand logo 115×115, PNG or JPG (auto-cropped to a circle for some placements). Call-to-action up to 40 characters with a destination URL ('Learn More' button). Provide a primary brand HEX color; avoid pure white (#FFFFFF) / pure black (#000000). No animations/GIFs, no transparent backgrounds.

Official source: https://advertising.amazon.com/resources/ad-specs/twitch/channel-takeover

Frequently asked questions

What size are Twitch Channel Takeover ads?: Twitch Channel Takeover ads are 115×115 pixels with an aspect ratio of 1:1.
What aspect ratio does Twitch Channel Takeover use?: Twitch Channel Takeover supports 1:1 aspect ratio.
Which file formats does Twitch Channel Takeover accept?: Twitch Channel Takeover accepts PNG and JPG files.
What are the copy limits for Twitch Channel Takeover?: Twitch Channel Takeover copy is limited to 40-character CTAs.
What is the Twitch Channel Takeover ad format?: Twitch Channel Takeover is a image ad format that runs in the Creator Channel placement on Twitch. This page documents its full creative requirements, sourced from Twitch's official ad documentation.
Where does Twitch Channel Takeover appear on Twitch?: Twitch Channel Takeover ads appear in the Creator Channel placement on Twitch.
How does Twitch Channel Takeover compare to other Twitch ad formats?: Twitch Channel Takeover differs from other Twitch placements in its 115×115px canvas. Compare side-by-side from the Twitch publisher page on All Ad Specs.
Where can I find the official Twitch Channel Takeover documentation?: The official source for Twitch Channel Takeover requirements is https://advertising.amazon.com/resources/ad-specs/twitch/channel-takeover, linked from this page.