What size are Twitch First Impression Takeover ads?

Twitch First Impression Takeover ads are 1920×1080 pixels with an aspect ratio of 16:9.

What aspect ratio does Twitch First Impression Takeover use?

Twitch First Impression Takeover supports 16:9 aspect ratio.

What is the maximum file size for Twitch First Impression Takeover?

Files for Twitch First Impression Takeover can be up to 500 MB.

How long can a Twitch First Impression Takeover video be?

Twitch First Impression Takeover videos can run up to 30 seconds.

Which file formats does Twitch First Impression Takeover accept?

Twitch First Impression Takeover accepts MP4 files.

What codec should Twitch First Impression Takeover ads use?

Encode Twitch First Impression Takeover with H.264 and AAC at 29.97 fps.

What is the Twitch First Impression Takeover ad format?

Twitch First Impression Takeover is a video ad format that runs in the First Impression placement on Twitch. This page documents its full creative requirements, sourced from Twitch's official ad documentation.

Where does Twitch First Impression Takeover appear on Twitch?

Twitch First Impression Takeover ads appear in the First Impression placement on Twitch.

Twitch First Impression Takeover ad specs

Twitch First Impression Takeover ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 500 MB per file, up to 30 seconds long, delivered as MP4. They run in the First Impression placement on Twitch. Encode with H.264 video with AAC audio at 29.97 fps for clean playback across devices.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 500 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	500 MB
File types	MP4

Video & audio

Max duration	30 sec
Video codec	H.264
Frame rate	29.97 fps
Video bitrate	4000 kbps
Audio codec	AAC
Audio channels	stereo (2)
Audio bitrate	192 kbps
Sample rate	48000 Hz

Notes & source

Twitch First Impression Takeover. Up to 30s, unskippable. Resolution 1920×1080 minimum (third-party VAST serving requires the full mandatory transcode ladder). Bitrate 4,000–10,000 kbps. Frame rate 24–30 fps. H.264 (MP4). Audio target –9 dB. Sold per day per geo.

Official source: https://advertising.amazon.com/resources/ad-specs/twitch/first-impression

Frequently asked questions

What size are Twitch First Impression Takeover ads?: Twitch First Impression Takeover ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Twitch First Impression Takeover use?: Twitch First Impression Takeover supports 16:9 aspect ratio.
What is the maximum file size for Twitch First Impression Takeover?: Files for Twitch First Impression Takeover can be up to 500 MB.
How long can a Twitch First Impression Takeover video be?: Twitch First Impression Takeover videos can run up to 30 seconds.
Which file formats does Twitch First Impression Takeover accept?: Twitch First Impression Takeover accepts MP4 files.
What codec should Twitch First Impression Takeover ads use?: Encode Twitch First Impression Takeover with H.264 and AAC at 29.97 fps.
What is the Twitch First Impression Takeover ad format?: Twitch First Impression Takeover is a video ad format that runs in the First Impression placement on Twitch. This page documents its full creative requirements, sourced from Twitch's official ad documentation.
Where does Twitch First Impression Takeover appear on Twitch?: Twitch First Impression Takeover ads appear in the First Impression placement on Twitch.