Warner Bros. Discovery Infront — Video Bumper + Pre-Roll ad specs

Warner Bros. Discovery Infront — Video Bumper + Pre-Roll ads are video clips, up to 6 seconds long, delivered as PSD or MP4. They run in the HBO Max / Discovery+ / Eurosport — Video placement on Warner Bros. Discovery. Encode with H.264 video for clean playback across devices.

Visual specifications

Orientationany
File typesPSD, MP4

Video & audio

Max duration6 sec
Video codecH.264

Copy limits

Headline30 chars

Notes & source

Custom format built internally by WBD. Open / close bumpers: max 6 sec each; assets required are layered .psd files (image, logo, background color, tagline — tagline limited to 30 characters including spaces). Pre-roll cut follows WBD's standard pre-roll / mid-roll spec (non-skippable on Max / Discovery+) — contact WBD International Ad Sales for the latest video delivery specification.

Official source: https://www.wbdadspecs.com/ad-spec/infront/

Frequently asked questions

How long can a Warner Bros. Discovery Infront — Video Bumper + Pre-Roll video be?
Warner Bros. Discovery Infront — Video Bumper + Pre-Roll videos can run up to 6 seconds.
Which file formats does Warner Bros. Discovery Infront — Video Bumper + Pre-Roll accept?
Warner Bros. Discovery Infront — Video Bumper + Pre-Roll accepts PSD and MP4 files.
What codec should Warner Bros. Discovery Infront — Video Bumper + Pre-Roll ads use?
Encode Warner Bros. Discovery Infront — Video Bumper + Pre-Roll with H.264.
What are the copy limits for Warner Bros. Discovery Infront — Video Bumper + Pre-Roll?
Warner Bros. Discovery Infront — Video Bumper + Pre-Roll copy is limited to 30-character headlines.
What is the Warner Bros. Discovery Infront — Video Bumper + Pre-Roll ad format?
Warner Bros. Discovery Infront — Video Bumper + Pre-Roll is a video ad format that runs in the HBO Max / Discovery+ / Eurosport — Video placement on Warner Bros. Discovery. This page documents its full creative requirements, sourced from Warner Bros. Discovery's official ad documentation.
Where does Warner Bros. Discovery Infront — Video Bumper + Pre-Roll appear on Warner Bros. Discovery?
Warner Bros. Discovery Infront — Video Bumper + Pre-Roll ads appear in the HBO Max / Discovery+ / Eurosport — Video placement on Warner Bros. Discovery.
How does Warner Bros. Discovery Infront — Video Bumper + Pre-Roll compare to other Warner Bros. Discovery ad formats?
Warner Bros. Discovery Infront — Video Bumper + Pre-Roll differs from other Warner Bros. Discovery placements in its dimensions, its 6-second duration limit. Compare side-by-side from the Warner Bros. Discovery publisher page on All Ad Specs.
Where can I find the official Warner Bros. Discovery Infront — Video Bumper + Pre-Roll documentation?
The official source for Warner Bros. Discovery Infront — Video Bumper + Pre-Roll requirements is https://www.wbdadspecs.com/ad-spec/infront/, linked from this page.