Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable ad specs

Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable ads are 16:9 video clips, measured at 1920×1080 px, up to 1024 MB per file, up to 60 seconds long, delivered as MP4. They run in the HBO Max / Discovery+ — In-Stream Video placement on Warner Bros. Discovery.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationany
Max file size1024 MB
File typesMP4

Video & audio

Max duration60 sec
Video codecH.264
Frame rate25 fps
Video bitrate10000 kbps
Audio codecAAC
Audio bitrate192 kbps
Sample rate48000 Hz

Notes & source

MP4 up to 1 GB, max duration 60 sec (market-dependent). Frame rate 25 fps (6 framerate definitions supported); progressive scan only — no interlaced video, no repeated duplicate frames. Video bitrate 10 Mbps or higher (source publishes 16:9 only; 1920x1080 is the standard full-HD frame at that ratio and bitrate). Codec H.264 or ProRes. Audio: AAC or PCM, 192 kbps minimum, 48 kHz sample rate, loudness between -22 and -26 LKFS. Keep the top-left corner clear of logos — WBD's ad badge renders there. 3rd-party redirect tags: VAST 2 / 3 / 4 compliant (no 3rd-party VPAID); tracking via IMG pixel only.

Official source: https://www.wbdadspecs.com/ad-spec/mid-roll-no-skippable/

Frequently asked questions

What size are Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable ads?
Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable use?
Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable supports 16:9 aspect ratio.
What is the maximum file size for Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable?
Files for Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable can be up to 1024 MB.
How long can a Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable video be?
Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable videos can run up to 60 seconds.
Which file formats does Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable accept?
Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable accepts MP4 files.
What codec should Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable ads use?
Encode Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable with H.264 and AAC at 25 fps.
What is the Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable ad format?
Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable is a video ad format that runs in the HBO Max / Discovery+ — In-Stream Video placement on Warner Bros. Discovery. This page documents its full creative requirements, sourced from Warner Bros. Discovery's official ad documentation.
Where does Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable appear on Warner Bros. Discovery?
Warner Bros. Discovery Pre-Roll / Mid-Roll Non-Skippable ads appear in the HBO Max / Discovery+ — In-Stream Video placement on Warner Bros. Discovery.