Yandex DirectPublished Modified
Yandex Direct Text Ad (combinatorial) ad specs
Yandex Direct Text Ad (combinatorial) ads are text creatives. They run in the Yandex Direct · Yandex Search and the Yandex Advertising Network (unified performance campaign) placement on Yandex Direct. Copy is capped at 56-character headline, 81-character text, and 30-character additional headline.
Copy limits
- Text
- 81 chars
- Callout
- 25 chars
- Headline
- 56 chars
- Display URL
- 20 chars
- Sitelink title
- 30 chars
- Additional headline
- 30 chars
- Sitelink description
- 60 chars
Notes & source
- Limits count spaces and punctuation
- No single word may run past 22 characters in a title or 23 in the ad text
- Callouts may total 132 characters on desktop and 76 on mobile
- The ad text may be cut depending on where it is shown
- Add an image or video to the same ad to run it in the Yandex Advertising Network
Official source (opens in a new tab) · checked not yet
Frequently asked questions
What are the copy limits for Yandex Direct Text Ad (combinatorial)?
Yandex Direct Text Ad (combinatorial) allows 56 characters for headline, 30 characters for additional headline, 81 characters for text, 20 characters for display url, 25 characters for callout, 30 characters for sitelink title, 60 characters for sitelink description.