- Video
- Display
- CTV
Yandex Direct ad specs
Last verified
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Yandex’s ad platform for Russia and the CIS: text and image ads on Yandex Search and the Yandex Advertising Network, video and display banners, HTML5 and playable ads, and fixed-CPM placements on ya.ru, dzen.ru, Kinopoisk, Auto.ru, Yandex Weather, Timetables, Services and Yandex TV. Yandex Direct serves Russia/CIS. For international markets, see Yango Ads.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Text | App Promotion Text AdChannels: Display | – | – | – | – | – | Test |
| HTML5 | Auto.ru Branding Desktop 100%×520Channels: Display | min 888×520 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Auto.ru Branding Mobile 100%×180Channels: Display | min 320×180 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Auto.ru Skyscraper 240×400Channels: Display | 240×400 px | 3:5 | 512 KB | – | ZIP, GIF, JPG, PNG | Test |
| HTML5 | Auto.ru Skyscraper 300×600Channels: Display | 300×600 px | 1:2 | 512 KB | – | ZIP, GIF, JPG, PNG | Test |
| HTML5 | Auto.ru Skyscraper 300×900Channels: Display | 300×900 px | 1:3 | 512 KB | – | ZIP, GIF, JPG, PNG | Test |
| HTML5 | Auto.ru Snippet (reach) 100%×150Channels: Display | min 320×150 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Auto.ru Snippet Mobile 100%×150Channels: Display | min 320×150 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Auto.ru Superbanner 100%×250Channels: Display | min 880×250 px | – | 512 KB | – | ZIP | Test |
| Image | Auto.ru Unlimited Feed 335×228Channels: Display | 335×228 px | 1.47:1 | 300 KB | – | PNG, JPG | Test |
| HTML5 | Banner under the Search Bar (desktop, HTML5) 1456×180Channels: Display | 1456×180 px | 8.09:1 | 1 MB | – | ZIP | Test |
| Image | Banner under the Search Bar (desktop) 1456×180Channels: Display | 1456×180 px | 8.09:1 | 1 MB | – | JPG, PNG, GIF | Test |
| Image | Banner under the Search Bar (mobile) 640×134Channels: Display | 640×134 px | 4.78:1 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Carousel SlideChannels: Display | min 450×450 px | – | 10 MB | – | JPG, PNG, GIF | Test |
| Image | Contextual Banner in Search 240×400Channels: Display | 240×400 px | 3:5 | 120 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 1000×120Channels: Display | min 1000×120 px | 25:3 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 160×600Channels: Display | min 160×600 px | 4:15 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 240×400Channels: Display | min 240×400 px | 3:5 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 240×600Channels: Display | min 240×600 px | 2:5 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 300×250Channels: Display | min 300×250 px | 6:5 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 300×300Channels: Display | min 300×300 px | 1:1 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 300×500Channels: Display | min 300×500 px | 3:5 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 300×600Channels: Display | min 300×600 px | 1:2 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 320×100Channels: Display | min 320×100 px | 16:5 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 320×480Channels: Display | min 320×480 px | 2:3 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 320×50Channels: Display | min 320×50 px | 32:5 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 336×280Channels: Display | min 336×280 px | 6:5 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 480×320Channels: Display | min 480×320 px | 3:2 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 728×90Channels: Display | min 728×90 px | 364:45 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Display Banner 970×250Channels: Display | min 970×250 px | 97:25 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | dzen.ru Branded Header Desktop 100%×300Channels: Display | – | – | 512 KB | – | ZIP | Test |
| HTML5 | dzen.ru Branded Header Mobile 100%×301Channels: Display | – | – | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 1000×120Channels: Display | 1000×120 px | 25:3 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 160×600Channels: Display | 160×600 px | 4:15 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 240×400Channels: Display | 240×400 px | 3:5 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 240×600Channels: Display | 240×600 px | 2:5 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 300×250Channels: Display | 300×250 px | 6:5 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 300×300Channels: Display | 300×300 px | 1:1 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 300×500Channels: Display | 300×500 px | 3:5 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 300×600Channels: Display | 300×600 px | 1:2 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 320×100Channels: Display | 320×100 px | 16:5 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 320×480Channels: Display | 320×480 px | 2:3 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 320×50Channels: Display | 320×50 px | 32:5 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 336×280Channels: Display | 336×280 px | 6:5 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 480×320Channels: Display | 480×320 px | 3:2 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 728×90Channels: Display | 728×90 px | 8.09:1 | 512 KB | – | ZIP | Test |
| HTML5 | HTML5 Banner 970×250Channels: Display | 970×250 px | 3.88:1 | 512 KB | – | ZIP | Test |
| Image | Image (standard, 1:1 to 4:3)Channels: Display | min 450×450 px | 1:1, 3:4, 4:3 | 10 MB | – | JPG, PNG, GIF | Test |
| Image | Image (widescreen 16:9)Channels: Display | min 1080×607 px | 16:9 | 10 MB | – | JPG, PNG, GIF | Test |
| HTML5 | Kinopoisk Branded Page 100%×250Channels: Display | – | – | 250 KB | – | ZIP | Test |
| Image | Kinopoisk Funtech 300×600Channels: Display | 300×600 px | 1:2 | 150 KB | – | GIF, JPG, PNG | Test |
| HTML5 | Kinopoisk Funtech Mobile 100%×180Channels: Display | min 320×180 px | – | 75 KB | – | ZIP | Test |
| HTML5 | Kinopoisk Funtech Narrow Banner 100%×88Channels: Display | min 850×88 px | – | 250 KB | – | ZIP | Test |
| HTML5 | Kinopoisk Funtech Premium 100%×250Channels: Display | min 850×250 px | – | 250 KB | – | ZIP | Test |
| Image | Mini Banner 640×134Channels: Display | 640×134 px | 4.78:1 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | Mini Banner 640×134 (HTML5)Channels: Display | 640×134 px | 4.78:1 | 512 KB | – | ZIP | Test |
| HTML5 | Playable Ad (HTML5)Channels: Display | – | – | 3 MB | – | ZIP | Test |
| Image | Premium Banner 640×268Channels: Display | 640×268 px | 2.39:1 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | Premium Banner 640×268 (HTML5)Channels: Display | 640×268 px | 2.39:1 | 512 KB | – | ZIP | Test |
| HTML5 | Premium Billboard Desktop 100%×180Channels: Display | min 984×180 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Premium Billboard Desktop 100%×250Channels: Display | min 984×250 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Premium Billboard Mobile 100%×120Channels: Display | min 300×120 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Premium Billboard Mobile 100%×150Channels: Display | min 300×150 px | – | 512 KB | – | ZIP | Test |
| Image | Prime Banner 1080×450Channels: Display | 1080×450 px | 12:5 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Prime Banner 2832×600Channels: Display | 2832×600 px | 4.72:1 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Prime Banner 940×1524Channels: Display | 940×1524 px | 0.62:1 | 512 KB | – | JPG, PNG, GIF | Test |
| Image | Search Video Banner (image 223×159)Channels: Display | 223×159 px | 1.40:1 | 120 KB | – | – | Test |
| Image | Search Video Banner (image 516×272)Channels: Display | 516×272 px | 1.91:1 | 120 KB | – | – | Test |
| Image | Search Video Banner (logo)Channels: Display | 80×80 px | 1:1 | 120 KB | – | JPG, PNG | Test |
| Text | Search Video Banner (text)Channels: Display | – | – | – | – | – | Test |
| Video | Search Video Banner (video)Channels: Video, Display | – | 16:9 | 100 MB | 15 s | MP4, WEBM, MOV, QT, FLV, AVI | Test |
| Text | Text Ad (combinatorial)Channels: Display | – | – | – | – | – | Test |
| Image | TV Billboard 1500×180Channels: CTV | 1500×180 px | 25:3 | 512 KB | – | JPG, PNG | Test |
| Video | Video (performance and display campaigns)Channels: Video, Display | – | 16:9, 1:1, 9:16 | 100 MB | 60 s | MP4, WEBM, MOV, QT, FLV, AVI | Test |
| Video | Video Ad (reach campaign)Channels: Video, CTV | – | 16:9, 1:1, 9:16 | 100 MB | 60 s | MP4, WEBM, MOV, QT, FLV, AVI | Test |
| Image | Video Packshot (end image)Channels: Video | min 1080×1080 px | – | – | – | JPG | Test |
| HTML5 | Yandex Services (Uslugi) L1 240×400Channels: Display | 240×400 px | 3:5 | 512 KB | – | ZIP, GIF, JPG, PNG | Test |
| HTML5 | Yandex Services (Uslugi) Snippet 100%×150Channels: Display | min 320×150 px | – | 512 KB | – | ZIP | Test |
| Image | Yandex Services Banner 240×400Channels: Display | min 240×400 px | 3:5 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | Yandex Services Banner 240×400 (HTML5)Channels: Display | 240×400 px | 3:5 | 512 KB | – | ZIP | Test |
| Image | Yandex Services Banner 300×250Channels: Display | min 300×250 px | 6:5 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | Yandex Services Banner 300×250 (HTML5)Channels: Display | 300×250 px | 6:5 | 512 KB | – | ZIP | Test |
| Image | Yandex Services Banner 300×300Channels: Display | min 300×300 px | 1:1 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | Yandex Services Banner 300×300 (HTML5)Channels: Display | 300×300 px | 1:1 | 512 KB | – | ZIP | Test |
| Image | Yandex Services Banner 300×600Channels: Display | min 300×600 px | 1:2 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | Yandex Services Banner 300×600 (HTML5)Channels: Display | 300×600 px | 1:2 | 512 KB | – | ZIP | Test |
| HTML5 | Yandex Timetables Grand Mobile 100%×400Channels: Display | min 320×400 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Yandex Timetables R1 300×600Channels: Display | 300×600 px | 1:2 | 512 KB | – | ZIP, GIF, JPG, PNG | Test |
| HTML5 | Yandex Timetables Snippet 100%×110Channels: Display | min 320×110 px | – | 512 KB | – | ZIP | Test |
| HTML5 | Yandex Timetables Top Mobile 100%×150Channels: Display | min 320×150 px | – | 512 KB | – | ZIP | Test |
| Image | Yandex Weather Banner 300×300Channels: Display | min 300×300 px | 1:1 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | Yandex Weather Banner 300×300 (HTML5)Channels: Display | 300×300 px | 1:1 | 512 KB | – | ZIP | Test |
| Image | Yandex Weather Banner 300×600Channels: Display | min 300×600 px | 1:2 | 512 KB | – | JPG, PNG, GIF | Test |
| HTML5 | Yandex Weather Banner 300×600 (HTML5)Channels: Display | 300×600 px | 1:2 | 512 KB | – | ZIP | Test |