YouTube Bumper ad specs

YouTube Bumper ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 6 seconds long, delivered as MP4. They run in the In-Stream placement on YouTube. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices. Use these requirements to brief designers, validate uploads, and avoid creative rejections in YouTube's ad manager.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationlandscape
File typesMP4

Video & audio

Max duration6 sec
Video codecH.264
Frame rate30 fps
Audio codecAAC
Audio channelsstereo

Notes & source

Exactly 6 seconds, non-skippable.

Official source: https://support.google.com/google-ads/answer/2375464

Frequently asked questions

What size are YouTube Bumper ads?
YouTube Bumper ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does YouTube Bumper use?
YouTube Bumper supports 16:9 aspect ratio.
How long can a YouTube Bumper video be?
YouTube Bumper videos can run up to 6 seconds.
Which file formats does YouTube Bumper accept?
YouTube Bumper accepts MP4 files.
What codec should YouTube Bumper ads use?
Encode YouTube Bumper with H.264 and AAC at 30 fps.
What is the YouTube Bumper ad format?
YouTube Bumper is a video ad format that runs in the In-Stream placement on YouTube. This page documents its full creative requirements, sourced from YouTube's official ad documentation.
Where does YouTube Bumper appear on YouTube?
YouTube Bumper ads appear in the In-Stream placement on YouTube.
How does YouTube Bumper compare to other YouTube ad formats?
YouTube Bumper differs from other YouTube placements in its 1920×1080px canvas, its 6-second duration limit. Compare side-by-side from the YouTube publisher page on All Ad Specs.