Ad Alliance

Published Modified

  • Image
  • CTV

Ad Alliance Pause Ad (DE) ad specs

Ad Alliance Pause Ad (DE) ads are horizontal 16:9 still images, measured at 1920×1080 px, up to 0.8 MB per file, delivered as JPG or PNG. They run in the RTL+ and HBO Max (via Ad Alliance) · Pause screen placement on Ad Alliance.

  • 1920×1080 px
  • 16:9
  • 800 KB
Test a creative

Visual

Dimensions
1920 × 1080 px
Aspect ratios
16:9
Max file size
800 KB
File types
JPG, PNG

Notes & source

  • Static image only: no animation or video
  • One central key visual, no white background
  • a QR code is allowed
  • No UI elements such as buttons and no imitation of a video player
  • It must not look like editorial content
  • Keep messages and logos out of the top-right corner (advertising label) and the bottom area (player controls)
  • RTL+ adds the advertising label itself
  • On HBO Max an “Advertisement” label (black on yellow) must be in the creative
  • Clickable on desktop, tablet and mobile on RTL+, not on CTV
  • No link on HBO Max.

Official source · checked not yet

Frequently asked questions

What is the Ad Alliance Pause Ad (DE) ad format?

Ad Alliance Pause Ad (DE) is an image ad format that runs in the RTL+ and HBO Max (via Ad Alliance) · Pause screen placement on Ad Alliance. This page lists its creative requirements, taken from Ad Alliance’s official spec documentation.

What size are Ad Alliance Pause Ad (DE) ads?

Ad Alliance Pause Ad (DE) ads are 1920×1080 pixels, an aspect ratio of 16:9.

What is the maximum file size for Ad Alliance Pause Ad (DE)?

Files for Ad Alliance Pause Ad (DE) can be up to 800 kB.

Which file formats does Ad Alliance Pause Ad (DE) accept?

Ad Alliance Pause Ad (DE) accepts JPG or PNG files.

Where can I find the official Ad Alliance Pause Ad (DE) documentation?

The official source for Ad Alliance Pause Ad (DE) requirements is https://www.ad-alliance.de/fileadmin/Redaktion/Dateien/Video_Specs_2026/VideoSpecs_2026_ENG.pdf, linked from this page.

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