Auto Trader UK

Published Modified

  • Video
  • Video

Auto Trader UK InSearch Video (4:3) ad specs

Auto Trader UK InSearch Video (4:3) ads are horizontal 4:3 video clips, up to 30 MB per file, 5–15 seconds long, delivered as MP4 or MOV. They run in the Auto Trader search results (desktop and mobile web) · InSearch Video native unit placement on Auto Trader UK.

  • 4:3
  • 30 MB
  • 15 s
Test a creative

Visual

Aspect ratios
4:3
Max file size
30 MB
File types
MP4, MOV

Video & audio

Max duration
15 s
Min duration
5 s

Notes & source

  • Contextual native video unit in the search results on desktop and mobile web
  • Sold direct on CPM
  • The creative should be understood with the sound off
  • Land the key message and branding within the first 5 seconds, keep the brand logo visible where possible, and fill in every field of the copy template
  • Native copy must be FCA compliant
  • Copy that does not meet Auto Trader’s specifications is rejected
  • Native ads follow the Coalition for Better Ads principles

Official source · checked not yet

Frequently asked questions

What aspect ratio does Auto Trader InSearch Video (4:3) use?

Auto Trader InSearch Video (4:3) uses 4:3.

What is the maximum file size for Auto Trader InSearch Video (4:3)?

Files for Auto Trader InSearch Video (4:3) can be up to 30 MB.

Which file formats does Auto Trader InSearch Video (4:3) accept?

Auto Trader InSearch Video (4:3) accepts MP4 and MOV files.

How long can Auto Trader InSearch Video (4:3) be?

Auto Trader InSearch Video (4:3) runs 5 to 15 seconds.

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