What size are IAB Standards CTV Pre-Roll ads?

IAB Standards CTV Pre-Roll ads are 1920×1080 pixels with an aspect ratio of 16:9.

What aspect ratio does IAB Standards CTV Pre-Roll use?

IAB Standards CTV Pre-Roll supports 16:9 aspect ratio.

What is the maximum file size for IAB Standards CTV Pre-Roll?

Files for IAB Standards CTV Pre-Roll can be up to 30 MB.

How long can a IAB Standards CTV Pre-Roll video be?

IAB Standards CTV Pre-Roll videos can run up to 30 seconds.

Which file formats does IAB Standards CTV Pre-Roll accept?

IAB Standards CTV Pre-Roll accepts MP4 files.

What codec should IAB Standards CTV Pre-Roll ads use?

Encode IAB Standards CTV Pre-Roll with H.264 and AAC at 30 fps.

Where does IAB Standards CTV Pre-Roll appear on IAB Standards?

IAB Standards CTV Pre-Roll ads appear in the Before CTV content placement on IAB Standards.

Where can I find the official IAB Standards CTV Pre-Roll documentation?

The official source for IAB Standards CTV Pre-Roll requirements is https://iabtechlab.com/standards/ctv-ad-format-guidelines/, linked from this page.

IAB Standards CTV Pre-Roll ad specs

IAB Standards CTV Pre-Roll ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 30 MB per file, up to 30 seconds long, delivered as MP4. They run in the Before CTV content placement on IAB Standards. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 30 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	30 MB
File types	MP4

Video & audio

Max duration	30 sec
Video codec	H.264
Frame rate	30 fps
Video bitrate	5000 kbps
Audio codec	AAC
Audio channels	stereo (2)
Audio bitrate	192 kbps
Sample rate	48000 Hz

Notes & source

Full HD pre-roll for CTV/OTT environments. Common durations are 15s and 30s; non-skippable is typical. Delivered via VAST 4.x with server-side ad insertion (SSAI) support. Must meet IAB Tech Lab CTV Ad Format Guidelines for safe-zone rendering on TV screens.

Official source: https://iabtechlab.com/standards/ctv-ad-format-guidelines/

Frequently asked questions

What size are IAB Standards CTV Pre-Roll ads?: IAB Standards CTV Pre-Roll ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does IAB Standards CTV Pre-Roll use?: IAB Standards CTV Pre-Roll supports 16:9 aspect ratio.
What is the maximum file size for IAB Standards CTV Pre-Roll?: Files for IAB Standards CTV Pre-Roll can be up to 30 MB.
How long can a IAB Standards CTV Pre-Roll video be?: IAB Standards CTV Pre-Roll videos can run up to 30 seconds.
Which file formats does IAB Standards CTV Pre-Roll accept?: IAB Standards CTV Pre-Roll accepts MP4 files.
What codec should IAB Standards CTV Pre-Roll ads use?: Encode IAB Standards CTV Pre-Roll with H.264 and AAC at 30 fps.
Where does IAB Standards CTV Pre-Roll appear on IAB Standards?: IAB Standards CTV Pre-Roll ads appear in the Before CTV content placement on IAB Standards.
Where can I find the official IAB Standards CTV Pre-Roll documentation?: The official source for IAB Standards CTV Pre-Roll requirements is https://iabtechlab.com/standards/ctv-ad-format-guidelines/, linked from this page.