What size are IAB Standards CTV Mid-Roll ads?

IAB Standards CTV Mid-Roll ads are 1920×1080 pixels with an aspect ratio of 16:9.

What aspect ratio does IAB Standards CTV Mid-Roll use?

IAB Standards CTV Mid-Roll supports 16:9 aspect ratio.

What is the maximum file size for IAB Standards CTV Mid-Roll?

Files for IAB Standards CTV Mid-Roll can be up to 30 MB.

How long can a IAB Standards CTV Mid-Roll video be?

IAB Standards CTV Mid-Roll videos can run up to 30 seconds.

Which file formats does IAB Standards CTV Mid-Roll accept?

IAB Standards CTV Mid-Roll accepts MP4 files.

What codec should IAB Standards CTV Mid-Roll ads use?

Encode IAB Standards CTV Mid-Roll with H.264 and AAC at 30 fps.

Where does IAB Standards CTV Mid-Roll appear on IAB Standards?

IAB Standards CTV Mid-Roll ads appear in the During CTV content placement on IAB Standards.

Where can I find the official IAB Standards CTV Mid-Roll documentation?

The official source for IAB Standards CTV Mid-Roll requirements is https://iabtechlab.com/standards/ctv-ad-format-guidelines/, linked from this page.

IAB Standards CTV Mid-Roll ad specs

IAB Standards CTV Mid-Roll ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 30 MB per file, up to 30 seconds long, delivered as MP4. They run in the During CTV content placement on IAB Standards. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 30 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	30 MB
File types	MP4

Video & audio

Max duration	30 sec
Video codec	H.264
Frame rate	30 fps
Video bitrate	5000 kbps
Audio codec	AAC
Audio channels	stereo (2)
Audio bitrate	192 kbps
Sample rate	48000 Hz

Notes & source

Mid-roll unit for CTV/OTT long-form content. Inserted at natural ad breaks defined by the content provider. 15s and 30s durations standard. Delivered via VAST 4.x; SSAI recommended. Ad pod support allows multiple ads per break.

Official source: https://iabtechlab.com/standards/ctv-ad-format-guidelines/

Frequently asked questions

What size are IAB Standards CTV Mid-Roll ads?: IAB Standards CTV Mid-Roll ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does IAB Standards CTV Mid-Roll use?: IAB Standards CTV Mid-Roll supports 16:9 aspect ratio.
What is the maximum file size for IAB Standards CTV Mid-Roll?: Files for IAB Standards CTV Mid-Roll can be up to 30 MB.
How long can a IAB Standards CTV Mid-Roll video be?: IAB Standards CTV Mid-Roll videos can run up to 30 seconds.
Which file formats does IAB Standards CTV Mid-Roll accept?: IAB Standards CTV Mid-Roll accepts MP4 files.
What codec should IAB Standards CTV Mid-Roll ads use?: Encode IAB Standards CTV Mid-Roll with H.264 and AAC at 30 fps.
Where does IAB Standards CTV Mid-Roll appear on IAB Standards?: IAB Standards CTV Mid-Roll ads appear in the During CTV content placement on IAB Standards.
Where can I find the official IAB Standards CTV Mid-Roll documentation?: The official source for IAB Standards CTV Mid-Roll requirements is https://iabtechlab.com/standards/ctv-ad-format-guidelines/, linked from this page.