bol.com Retail Media

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  • Image
  • Social
  • Retail media

bol.com Retail Media Social Carousel + Link Ad ad specs

bol.com Retail Media Social Carousel + Link Ad ads are square still images, at least 1080×1080 px, delivered as PNG, TIFF, or JPG. They run in the bol Retail Media social campaigns (Meta) · Carousel and link ad placement on bol.com Retail Media.

  • min 1080×1080 px
Test a creative

Visual

Minimum size
1080 × 1080 px
File types
PNG, TIFF, JPG

Copy limits

Usp
40 chars
Subtext
27 chars
Primary text
125 chars

Notes & source

  • Bol’s designers build the creative from the advertiser’s brief and assets: a carousel of up to 10 rotating cards plus a single-card Link Ad (optionally a Link Ad video), with the bol logo and the fixed “shoppen” CTA
  • Product images on transparent or white, preferably PNG or TIFF
  • Lifestyle images realistic (no stock)
  • No logos, watermarks or text in either
  • Copywriters write the primary text (max 125 characters, no URLs) and subtext (max 27) from your main message

Official source · checked not yet

Frequently asked questions

What is the bol.com Retail Media Social Carousel + Link Ad ad format?

bol.com Retail Media Social Carousel + Link Ad is an image ad format that runs in the bol Retail Media social campaigns (Meta) · Carousel and link ad placement on bol.com Retail Media. This page lists its creative requirements, taken from bol.com Retail Media’s official spec documentation.

What size are bol.com Retail Media Social Carousel + Link Ad ads?

bol.com Retail Media Social Carousel + Link Ad creatives must be at least 1080×1080 pixels.

Which file formats does bol.com Retail Media Social Carousel + Link Ad accept?

bol.com Retail Media Social Carousel + Link Ad accepts PNG, TIFF or JPG files.

What are the copy limits for bol.com Retail Media Social Carousel + Link Ad?

bol.com Retail Media Social Carousel + Link Ad allows 125 characters for the primary text, 27 characters for the subtext and 40 characters for the usp.

Where can I find the official bol.com Retail Media Social Carousel + Link Ad documentation?

The official source for bol.com Retail Media Social Carousel + Link Ad requirements is https://retailmedia.bol.com/en/social-carrousel/, linked from this page.

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