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DSPolitical Leaderboard 728×90 ad specs

DSPolitical Leaderboard 728×90 ads are horizontal 8.09:1 still images, measured at 728×90 px, up to 0.2 MB per file, delivered as GIF, JPG, or PNG. They run in the DSPolitical Deploy programmatic display for political and advocacy campaigns placement on DSPolitical.

  • 728×90 px
  • 8.09:1
  • 200 KB
Test a creative

Visual

Dimensions
728 × 90 px
Aspect ratios
8.09:1
Max file size
200 KB
File types
GIF, JPG, PNG

Notes & source

  • A primary DSPolitical size
  • GIF, JPG or PNG up to 200 KB
  • a 1 px black border when the creative has white or light edges
  • Election and issue ads need a “Paid for by” disclaimer of at least 10 pt
  • AI-generated creative needs a written “AI generated” disclosure
  • Branding must match the landing page
  • Standard IAB size: DSPolitical adds its own 200 KB limit and political disclosure rules

Official source · checked not yet

Frequently asked questions

What size are DSPolitical Leaderboard 728×90 ads?

DSPolitical Leaderboard 728×90 creatives are 728×90 pixels.

What is the maximum file size for DSPolitical Leaderboard 728×90?

Files for DSPolitical Leaderboard 728×90 can be up to 200 KB.

Which file formats does DSPolitical Leaderboard 728×90 accept?

DSPolitical Leaderboard 728×90 accepts GIF, JPG and PNG files.

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