DSPolitical

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DSPolitical Billboard 970×250 ad specs

DSPolitical Billboard 970×250 ads are horizontal 3.88:1 still images, measured at 970×250 px, up to 0.2 MB per file, delivered as GIF, JPG, or PNG. They run in the DSPolitical Deploy programmatic display for political and advocacy campaigns placement on DSPolitical.

  • 970×250 px
  • 3.88:1
  • 200 KB
Test a creative

Visual

Dimensions
970 × 250 px
Aspect ratios
3.88:1
Max file size
200 KB
File types
GIF, JPG, PNG

Notes & source

  • A less common DSPolitical size
  • GIF, JPG or PNG up to 200 KB
  • a 1 px black border when the creative has white or light edges
  • Election and issue ads need a “Paid for by” disclaimer of at least 10 pt
  • AI-generated creative needs a written “AI generated” disclosure
  • Branding must match the landing page
  • Standard IAB size: DSPolitical adds its own 200 KB limit and political disclosure rules

Official source · checked not yet

Frequently asked questions

What size are DSPolitical Billboard 970×250 ads?

DSPolitical Billboard 970×250 creatives are 970×250 pixels.

What is the maximum file size for DSPolitical Billboard 970×250?

Files for DSPolitical Billboard 970×250 can be up to 200 KB.

Which file formats does DSPolitical Billboard 970×250 accept?

DSPolitical Billboard 970×250 accepts GIF, JPG and PNG files.

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